Teads announced an expanded Adelaide integration on November 3, 2026. It brings AU reporting into Teads Ad Manager for web and CTV InStream, with breakdowns by format, device and placement. The release also describes an Attention Threshold option that sets an AU floor and filters inventory. For a media buyer, the next question is how that filter changes the available campaign opportunities.
Teads’ November 3 integration announcement
Keep the rating’s meaning visible
Adelaide describes AU as a 0–100 media-quality rating that predicts a placement’s ability to attract attention and contribute to outcomes. Its methodology uses attention research, exposure information and outcome data. The score is a modeled signal; it is not a direct count of sales, clicks or seconds watched.
Adelaide’s explanation of model inputs
Teads says AU measurement is available globally in its Ad Manager. That announcement supplies neither a universal floor for every campaign nor proof that a particular advertiser will improve results. Confirm the applicable setup and commercial terms with the provider before using a threshold in a live campaign.
Try a fictional inventory exercise
Suppose an invented planning sheet contains four placement groups. Each offers 1,000 hypothetical eligible impressions before filtering. Their invented AU ratings are 25, 45, 65 and 85. Assume, only for this exercise, that a floor retains groups rated at or above the chosen value and that nothing else changes. These are not Teads inventory data or recommended thresholds.
- With no floor in the exercise, all four groups remain: 4,000 hypothetical impressions.
- At an invented floor of 50, only the 65 and 85 groups remain: 2,000 hypothetical impressions.
- The filter removes 2,000 of the original 4,000 opportunities, or 50%.
- At an invented floor of 70, only the 85 group remains: 1,000 hypothetical impressions.
The arithmetic shows a smaller eligible pool as the floor rises. It does not show how an auction would price that inventory, whether the campaign would spend its budget, or whether anyone would buy a product. Real placement supply, bidding and other eligibility rules would need separate evidence.
Write down the evaluation question
Before an authorized evaluation, record the business objective, planned budget, dates, formats and audience, plus the chosen threshold and the reason for trying it. Define the delivery and outcome observations you intend to review. Keep changes to creative, targeting and bidding visible so a later comparison does not silently attribute every difference to the AU floor.
Ask for the relevant format, device and placement breakdowns rather than relying only on a combined score. If delivery falls, investigate the evidence before guessing the cause. If a reported rating rises, retain the separate campaign-result record. This article has not operated Teads Ad Manager, inspected advertiser inventory, run an experiment or verified a performance gain.