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The 100-Point Master Checklist
100 checkpoints, 100 marks. Everything from the 18 classes, condensed into one launch-and-grow checklist covering SEO and the whole of digital marketing. Tick every item you've completed, then press “Check my score” — your teacher marks it out of 100, just like the site audit . 👏
🔍 SEO — On-Page (check EVERY page)
Unique title tag, 50–60 characters, keyword near the front Unique meta description, 150–160 characters, sells the click Exactly one H1 per page, containing the main keyword Logical H2/H3 subheadings — no skipped levels Canonical tag on every page pointing to the official URL Short, readable, hyphenated, lowercase URL All images compressed and converted to WebP Descriptive alt text on every meaningful image Width and height set on images (prevents layout shift) Lazy loading on below-the-fold images 5+ contextual internal links with descriptive anchor text No "click here" anchors anywhere on the site Content fully answers search intent (300+ helpful words) Primary keyword appears in title, H1, URL and first paragraph Open Graph tags (og:title, og:description, og:image) on every page Twitter Card tags for rich link previews
⚙️ SEO — Technical
HTTPS enabled sitewide, HTTP redirects to HTTPS XML sitemap generated and submitted in Google Search Console Sitemap URL referenced inside robots.txt robots.txt reviewed — nothing important is blocked No accidental noindex tags on pages you want ranked Google Search Console verified and monitored weekly Google Analytics 4 installed and conversions configured Core Web Vitals green: LCP ≤2.5s, INP ≤200ms, CLS ≤0.1 Gzip or Brotli compression enabled on the server Browser caching headers set for images, CSS and JS Render-blocking scripts given async or defer Mobile-friendly verified on every page template No broken links or redirect chains (crawled with Screaming Frog) Custom 404 page that guides visitors back into the site Security headers set (HSTS, X-Frame-Options, Referrer-Policy) Site architecture: every page within 3 clicks of the homepage Structured data (JSON-LD) added and validated Breadcrumb markup on inner pages
🔗 SEO — Off-Page & Local
One genuinely link-worthy asset published (guide, tool, research) Outreach list built of 10+ relevant sites in your niche Guest post or digital PR placement secured Backlink profile monitored monthly for toxic links Competitor backlink gap analysis completed Google Business Profile claimed and 100% complete NAP (name, address, phone) identical everywhere online Review collection system running continuously Listed in relevant quality directories Brand mentions tracked and converted into links
📱 Social Media
Same handle, photo and brand colours on every platform Keyword-rich bios with one clear link Best-performing content pinned on each profile Weekly content calendar planned (1 pillar → 10 pieces) Replying to comments within the first hour of posting Posting natively per platform, not cross-posting links Monthly review of which formats actually drive traffic
🎬 Video / YouTube
Topics chosen from real YouTube search suggestions Custom thumbnail: 3–5 big words, face, high contrast Hook delivered within the first 15 seconds Description: 2 selling lines + chapters + links Videos organised into binge-able playlists Shorts cut from every long video and cross-posted End screens and cards pointing to the next video CTR and retention reviewed weekly in YouTube Studio Videos embedded in matching blog posts
💰 Paid Ads (Google & Meta)
Conversion tracking verified BEFORE any spend Tightly themed ad groups / ad sets (one topic each) Phrase and exact match used before broad Negative keyword list reviewed and grown weekly Search Terms report checked every week Meta Pixel installed and retargeting audiences live 3–5 creatives testing per ad set; losers paused weekly Dedicated landing page matching each ad promise Bidding strategy matched to available conversion data Cost per conversion compared against customer value monthly
🛒 E-commerce
Unique product descriptions (never manufacturer copy-paste) Product schema with price, stock and ratings Catalog synced to Google Merchant Center and Meta Multiple sharp photos plus video on every product page Reviews displayed prominently on product pages Guest checkout with UPI/COD and no surprise charges Abandoned-cart email or WhatsApp flow active Free-shipping threshold or bundles raising average order value Post-purchase review request automated
🧲 Leads, Email & Automation
Lead magnet live with landing page and thank-you page Forms feed the CRM automatically (HubSpot/Salesforce) Welcome email series (3–5 emails) automated Lead alerts pushed to phone/Telegram via Zapier or n8n Every lead followed up within 24 hours Lead scoring separating hot from cold enquiries Weekly metrics report automated to a sheet or email Re-engagement campaign for old, cold leads
🏷️ Branding
One-sentence positioning written and used in every bio Brand kit saved: logo files, colour codes, fonts Consistent brand voice defined (3 adjectives) and followed Proof collected: testimonials, case studies, results About page telling the real story behind the business Privacy policy and terms published and linked sitewide
📈 Sales & Strategy
Offer includes promise + proof + bonus + risk-reversal + deadline 7 Ps reviewed — weakest P has a written action plan Follow-up sequence (3–5 touches) defined for every lead UTM tags on every campaign link One dashboard reviewed weekly with 2–3 north-star metrics A/B test running on the highest-traffic page Referral system with a reward for both sides
