SasikumarTalks.com – Free SEO & Digital Marketing Course

SEO, SEM, SMO, Blog, Adsense, & Digital Marketing Training Online. Sasikumar Talks. (in Tamil)

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If you’re looking for SEO, SEM, SMO, Blogging, AdSense, and Digital Marketing training online, hosted by Sasikumar Talks, here’s a structured overview to create an engaging and result-oriented training program:

Training Modules

1. Search Engine Optimization (SEO)

Objective: Learn how to optimize websites for higher search engine rankings.

  • Core Topics:
    • Introduction to SEO: On-page, Off-page, and Technical SEO.
    • Keyword Research: Tools like Google Keyword Planner, Ahrefs, SEMrush.
    • Content Optimization: Meta tags, headers, and content strategies.
    • Technical SEO: XML sitemaps, robots.txt, and site speed optimization.
    • Link Building: Ethical strategies for backlinks.
    • Analytics: Monitoring performance with Google Analytics and Search Console.

2. Search Engine Marketing (SEM)

Objective: Master paid search campaigns to drive targeted traffic.

  • Core Topics:
    • Google Ads Setup: Campaign creation and structure.
    • Keyword Bidding: CPC, CPM, and advanced bid strategies.
    • Ad Copywriting: High-converting ad creatives.
    • Performance Metrics: Analyzing CTR, Quality Score, and ROI.
    • Retargeting Campaigns: How to bring back potential customers.

3. Social Media Optimization (SMO)

Objective: Enhance brand presence across social platforms.

  • Core Topics:
    • Profile Optimization: Branding for Facebook, Instagram, LinkedIn, and Twitter.
    • Content Strategy: Creating engaging posts, videos, and stories.
    • Hashtag Research: Reaching a wider audience.
    • Analytics: Using tools like Meta Insights, Hootsuite, or Buffer.
    • Integrating Social Media with SEO and SEM.

4. Blogging

Objective: Build a successful blog to generate traffic and revenue.

  • Core Topics:
    • Choosing a Niche: Strategies to identify profitable niches.
    • Blogging Platforms: WordPress setup and customization.
    • Content Writing: SEO-friendly and engaging blog posts.
    • Monetization: Sponsored posts, affiliate marketing, and lead generation.
    • Traffic Generation: Using SEO, social media, and email marketing.

5. Google AdSense

Objective: Monetize websites or blogs effectively using AdSense.

  • Core Topics:
    • AdSense Setup: Account creation and website approval.
    • Ad Placement Strategies: Maximizing click-through rates.
    • Understanding Policies: Avoiding violations to maintain eligibility.
    • Performance Optimization: Tools and techniques to increase earnings.
    • Alternative Ad Platforms: Exploring options like Media.net and Ezoic.

6. Digital Marketing Overview

Objective: Master a 360-degree approach to digital marketing.

  • Core Topics:
    • Digital Marketing Fundamentals: How all the components work together.
    • Customer Journey Mapping: Understanding customer behavior online.
    • Multi-Channel Marketing: SEO, SEM, social media, and email campaigns.
    • Analytics and Reporting: Measuring success with KPIs and dashboards.
    • Industry Tools: An introduction to tools like HubSpot, SEMrush, Canva, and Mailchimp.

Program Features

  1. Live Interactive Classes: Hosted by Sasikumar, featuring Q&A sessions.
  2. Pre-Recorded Modules: Access anytime for self-paced learning.
  3. Case Studies: Real-world examples to understand strategies in action.
  4. Practical Assignments: Work on projects like setting up blogs, running ads, and creating content.
  5. Certification: Earn a completion certificate to enhance your resume.
  6. Lifetime Access: Revisit course materials as needed.

Training Delivery Format

  • Duration: 8–12 weeks, depending on the depth of the modules.
  • Platform: Zoom or Google Meet for live sessions; a dedicated LMS for recorded materials.
  • Materials: Slides, video tutorials, templates, and checklists.
  • Support: Access to a community forum and email support for queries.

Who Should Enroll?

  • Beginners: Want to start a career in digital marketing or blogging.
  • Entrepreneurs: Looking to scale their businesses online.
  • Marketers: Seeking to upgrade skills in SEO, SEM, and social media.
  • Students: Aspiring to learn online earning methods like AdSense.

How Sasikumar Talks Adds Value

  1. Expert Guidance: Leverage Sasikumar’s experience and proven methods.
  2. Actionable Insights: Focus on strategies that drive real-world results.
  3. Affordable Pricing: High-value training at reasonable costs.
  4. Community Engagement: Join a network of like-minded learners.

Next Steps

  • Visit the Sasikumar Talks website for registration details.
  • Subscribe to newsletters for updates and free resources.
  • Start with a free introductory session to explore course offerings.

This holistic training program equips you with all the tools and knowledge to excel in the digital marketing landscape. Whether you’re looking to grow your career or boost your business, this program offers actionable solutions for success.

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