Please Note: Please double-tap the caption icon to reveal the description for each SEO factor.
Step 1: Go through each SEO factor listed below and check the box if the criteria is met for your website.
Step 2: Click on the caption icon next to each SEO factor to reveal a brief description of what it means.
Step 3: Once you’ve checked all applicable boxes, click the "Submit & get SEO Score" button at the bottom to see your overall SEO score.
Please Note: If you neglect Domain Knowledge (Understanding the Business) and Crawling & Indexing, the score will be zeroed.
| SEO Factors | SEO Checklist |
|---|---|
| Domain Knowledge (Understanding the Business) | |
| Understanding the business, its goals, and its target audience. | |
| Crawling & Indexing | |
| Ensuring the website can be crawled and indexed by search engines. | |
| Title of the Page | |
| The title tag defines the title of the webpage, shown in search results. | |
| Meta Description | |
| A brief description of the page content shown in search results. | |
| Content in Detail | |
| The content should be thorough and cover the topic in detail. | |
| Context of the Page | |
| The content should be relevant and aligned with the page's purpose. | |
| Analysis (Market, Keyword, Competitor, Gap, User Behaviour) | |
| Analyzing the market, keywords, competitors, gaps, and user behavior to optimize content. | |
| Sitemap | |
| A sitemap helps search engines index your site more effectively. | |
| Robots Allowed? | |
| Ensuring that robots.txt allows search engines to crawl and index the site. | |
| URL Structure | |
| URLs should be clean, descriptive, and include relevant keywords. | |
| Internal Linking | |
| Internal links help distribute link equity and improve navigation. | |
| External Linking | |
| External links to reputable sites can enhance credibility. | |
| Richness of Content | |
| Content should be rich and provide value to the user. | |
| Images Presence | |
| All images should be optimized and include descriptive alt text. | |
| Videos Presence | |
| Including videos can increase user engagement and time on page. | |
| Location & Address | |
| Ensure the business location and address are clearly stated. | |
| Google Map | |
| Embedding Google Maps can improve local SEO. | |
| Key Points Above the Fold | |
| Ensuring key information is visible without scrolling. | |
| Google Analytics Code | |
| Google Analytics helps track website traffic and user behavior. | |
| Google Search Console | |
| Google Search Console provides insights into website performance in search. | |
| Tag Manager | |
| Tag Manager helps manage and deploy marketing tags without modifying code. | |
| Hotjar or Alternatives | |
| Tools like Hotjar provide insights into user behavior through heatmaps and recordings. | |
| H1 Tags Mapped | |
| Each page should have a single H1 tag that includes the main keyword. | |
| Clean Code | |
| Ensure the website’s code is clean and free from unnecessary elements. | |
| Mobile Friendliness & Responsive | |
| The website should be mobile-friendly and responsive across all devices. | |
| Presentation & Layout | |
| Maintaining a clear and appealing design layout. | |
| Niche Theme | |
| Ensuring the website's theme is specific to the niche. | |
| Menus & Navigation | |
| Menus and navigation should be user-friendly and intuitive. | |
| Readability | |
| Content should be easy to read, with proper formatting and font choices. | |
| Page Speed | |
| Page speed affects both user experience and SEO rankings. | |
| Schema Markup | |
| Implementing schema markup helps search engines understand the content better. | |
| Canonical Tag | |
| A canonical tag helps prevent duplicate content issues. | |
| RSS Feed | |
| Providing an RSS feed for users to subscribe to your content. | |
| Open Graph Meta Tag | |
| Using Open Graph tags to optimize content for social sharing. | |
| Backlinks (Competitive) | |
| Quality backlinks from authoritative sites improve domain authority. | |
| Anchor Backlinks | |
| Anchor backlinks refer to links that are embedded within text. | |
| Social Media Presence | |
| Having a strong presence on social media platforms can enhance brand visibility. | |
| @mention of you in Social Media | |
| Tracking mentions of your brand on social media platforms. | |
| Social Shares (Do people share your page?) | |
| Tracking the number of social shares your content receives. | |
| Security Check | |
| Ensuring your site is secure, especially with HTTPS. | |
| 301 Redirect and 404 Error Page Handling | |
| Proper handling of 301 redirects and custom 404 error pages to retain SEO value. | |
| Business Listing | |
| Ensuring your business is listed on relevant directories. | |
| Press Release | |
| Issuing press releases to promote news and updates about your business. | |
| Reviews and Ratings (Competitive) | |
| Building and maintaining a strong brand identity through reviews and ratings. | |
| Branding | |
| Consistent branding helps in recognition and trust building. | |
| Online Reputation Management (ORM) | |
| Managing and improving your brand’s reputation online. | |
| Core Web Vitals | |
| Core Web Vitals measure loading performance, interactivity, and visual stability. | |
| Language Tag (hreflang) | |
| Hreflang tags help search engines serve the correct language or regional URL. | |
| Clear Call to Action Features | |
| Clear Call to Action features and phone/email inclusions needed. | |
| User Engagement Metrics | |
| User engagement metrics like bounce rate and time on page indicate content quality. | |