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Youtube Partner Program (YPP). Making Money on YouTube. Search Analyst Sasikumar Talks. (Tamil)

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The YouTube Partner Program (YPP) allows content creators to monetize their YouTube channels through various revenue streams. Here’s a breakdown of how it works and how you can make money:

What is the YouTube Partner Program (YPP)?

YPP enables creators to earn money by displaying ads, offering channel memberships, and other features provided by YouTube. To join, channels must meet specific eligibility criteria.

Eligibility Requirements:

  1. Minimum Subscriber Count: 1,000 subscribers.
  2. Watch Hours: 4,000 valid public watch hours in the last 12 months OR 10 million valid public Shorts views in the last 90 days.
  3. Adherence to Policies: Comply with YouTube’s community guidelines, copyright rules, and monetization policies.
  4. Account Setup: Create and link an AdSense account.
  5. Location: Be in a country or region where YPP is available.

Ways to Make Money on YouTube:

  1. Advertising Revenue:
    • Ads displayed before, during, or after your videos generate income.
    • Earnings depend on ad impressions and viewer engagement.
  2. Channel Memberships:
    • Offer exclusive perks to paying members (e.g., badges, emojis, special content).
    • Monthly subscription fees contribute to revenue.
  3. Super Chat and Super Stickers:
    • Available during live streams, viewers pay to highlight their messages.
  4. YouTube Premium Revenue:
    • Earn a share of subscription fees from YouTube Premium members who watch your content.
  5. Merchandise Shelf:
    • Promote and sell your branded merchandise directly through YouTube.
  6. YouTube Shorts Fund:
    • A pool of funds dedicated to rewarding creators for highly engaging short videos.

How Payments Work:

  • Earnings are accumulated in your AdSense account.
  • Payments are issued monthly once you meet the minimum threshold (typically $100).
  • Revenue is subject to local taxes and deductions.

Tips for Success in YPP:

  1. Consistency: Post regularly to grow your audience.
  2. Engagement: Interact with viewers through comments, polls, and live chats.
  3. Optimize Content: Use SEO-friendly titles, descriptions, and tags to increase discoverability.
  4. High-Quality Videos: Ensure clear visuals and audio to retain viewer interest.
  5. Promote Videos: Share your content on social media and other platforms.

By leveraging YPP, creators can transform their passion for content creation into a sustainable income stream.

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