Want to get the most out of your Google Ads campaigns? Understanding where and when your ads are being displayed is essential for optimizing your ad spend. Google Ads has a powerful tool called “When and Where Ads Showed” that unlocks this crucial information. Let’s dive into how to use it and improve your campaign performance!
Key Insights from the “When and Where Ads Showed” Report
This report reveals critical details about your ad placements:
Time of Display: Discover when your ads are shown throughout the day and week. This helps you target your ads during peak engagement times for your audience.
Placements: See exactly which websites, apps, and YouTube videos your ads appeared on. Identify high-performing placements to focus on, and those that aren’t delivering results.
Devices: See if your ads are shown mostly on desktop computers, smartphones, or tablets. This allows you to tailor your ads and landing pages for the best user experience.
Matched Locations: This is a game-changer. Learn specifically which countries, regions, and cities Google is matching your ads to, based on your targeting settings and user searches.
Refining Your Targeting with Location Exclusions
The “Matched Location” data is incredibly valuable for refining your ad campaigns:
Pinpoint Underperformers: If certain countries, regions, or cities consistently show low clicks or conversions, consider excluding them. This redirects your budget to areas with better potential.
Focus on High-Potential Areas: If you notice particular locations performing exceptionally well, you might focus your ads even more tightly on those regions for maximum impact.
How to Find the “When and Where Ads Showed” Report
It’s easy to access this report:
Log in to your Google Ads account.
Navigate to the “Insights” or “Reports” tab in the left-hand menu.
Under “Content,” select “Where Ads Showed”.