- Oracle Moat is a suite of digital marketing tools that help advertisers and publishers measure the effectiveness of their online advertising campaigns.
- Oracle Moat Ad Search is a feature that allows advertisers to monitor their search engine ads and measure their performance. It provides real-time insights into how their ads are performing, and helps advertisers optimize their campaigns for better results.
- Oracle Moat Analytics is a tool that provides comprehensive analytics and reporting on digital advertising campaigns. It helps advertisers and publishers measure the impact of their ads, and gain insights into their audience’s behavior.
- Oracle Moat Outcomes is a feature that allows advertisers to measure the impact of their advertising campaigns on specific business outcomes, such as sales, conversions, or brand lift.
- Oracle Moat Reach is a feature that helps advertisers measure the reach and frequency of their advertising campaigns across different devices and platforms. It helps advertisers understand how their ads are being viewed by their target audience, and optimize their campaigns accordingly.
Oracle Moat Pro is a tool that provides advanced analytics and measurement capabilities for digital advertising campaigns. It includes features like cross-device measurement, viewability measurement, and ad fraud detection.
Overall, Oracle Moat helps advertisers and publishers to improve the effectiveness of their online advertising campaigns, by providing real-time insights, comprehensive analytics, and advanced measurement capabilities. It allows them to optimize their campaigns for better results, and to ensure that their ads are reaching the right audience at the right time.