Vanakkam Sasikumar!
Guerrilla marketing is a creative and unconventional marketing strategy that aims to grab the attention of potential customers in a memorable and impactful way. It is often used by small businesses with limited budgets who want to compete with larger companies without spending a lot of money on traditional advertising methods.
The term “guerrilla” comes from the military tactic of using unconventional tactics to achieve a goal. In the same way, guerrilla marketing uses unconventional tactics to achieve marketing objectives.
There are many examples of guerrilla marketing campaigns that have been successful in capturing people’s attention and generating buzz. Here are a few examples:
The Blair Witch Project: This movie was marketed with a viral campaign that included fake missing person posters, a website with fake police reports, and a documentary-style trailer that made it seem like the events in the movie were real. This created a huge amount of buzz and helped the movie become a huge success.
Red Bull Stratos: This was a project in which Felix Baumgartner jumped from a helium balloon in the stratosphere to break the sound barrier. Red Bull sponsored the project and used it as a way to promote their brand. The event was livestreamed and generated a lot of social media buzz.
The ALS Ice Bucket Challenge: This was a viral campaign in which people dumped buckets of ice water on their heads to raise awareness for ALS. The campaign was started by a few individuals and quickly went viral, with celebrities and politicians participating. It raised over $115 million for ALS research.
Ikea’s “This Side Up” boxes: Ikea placed boxes with “This Side Up” labels on them in airports, train stations, and other public places. When people tried to turn the boxes over, they realized that they were actually chairs. This campaign was a clever way to showcase Ikea’s furniture and generate buzz.
Guerrilla marketing campaigns can be very effective, but they require a lot of creativity and planning. They often rely on social media and word-of-mouth to spread the message, so it’s important to create something that people will want to share and talk about.
Guerrilla marketing campaigns often use tactics that are not typically associated with traditional marketing, such as flash mobs, street art, or other forms of unconventional advertising. The goal is to create a memorable and engaging experience that will leave a lasting impression on the audience and generate positive word-of-mouth. In essence, guerrilla marketing is all about surprising and delighting customers in a way that makes them want to share their experience with others.