Data layer: Tag manager implements a data layer to temporarily hold values in the client so that they can be used by tags, triggers, and variables.
Data layer implementation scenarios
If your tags only need to fire when pages load…
If your tags only need to fire when pages load but need information beyond URL and referrer…
If the data you wish to use isn’t available until after the user has interacted with the page…
https://support.google.com/tagmanager…
Hey friends, today I want to share some insights about Google Tag Manager, or GTM, which is a powerful tool for managing tags, triggers, variables, and data layers on your website. Sasikumar has talked about this tool, and I’m excited to tell you how it can help us manage and streamline our website tracking.
Tags: Tags are snippets of code that we place on our website to collect specific data, like page views or conversions, and send it to platforms like Google Analytics or Facebook Pixel. GTM makes it easy to manage these tags without needing to manually add them to our website’s code, saving us time and reducing the chance of errors.
Triggers: Triggers are the conditions that determine when a tag should fire or execute on a web page. With GTM, we can set up triggers based on various user interactions, such as clicks, form submissions, or page views. This way, we can ensure that our tags only fire when they’re supposed to, giving us accurate data about user behavior.
Variables: Variables are dynamic values that we can use within our tags and triggers. They help us pass information, such as the value of a clicked button or the URL of a page, to our tags. GTM provides built-in variables, but we can also create custom variables to capture the specific data we need for our marketing and analytics purposes.
Data Layer: The data layer is a JavaScript object that acts as a central repository for structured data on our website. It allows us to collect and store information from various sources, like user interactions or e-commerce transactions, and then pass that data to our tags and variables. The data layer helps us maintain a clean and organized structure for our tracking data, making it easier to manage and analyze.
So, using Google Tag Manager, we can efficiently manage all of our website’s tags, triggers, variables, and data layers in one place. This makes it much easier to track user behavior and gather the data we need to make informed decisions about our marketing campaigns and website performance. GTM is a must-have tool for anyone looking to streamline their website tracking and improve the accuracy of their data collection.