In today’s digital landscape, social media has become an indispensable tool for businesses, influencers, and organizations looking to build their online presence. However, promoting a brand on social media is not a one-size-fits-all task. It requires a careful balance between paid and organic promotion to effectively grow a following, engage an audience, and achieve long-term goals. This article delves into the core aspects of organic promotion, explains why it’s called that, and explores the various elements that make social media optimization (SMO) successful. Additionally, we discuss the need for dedicated social media specialists, the number of resources required for efficient social media management, and why the number of resources can significantly impact social media success.