SEO Class 2.6: Keyword Research for SEO Specialist (in Tamil) – Sasikumar Talks #SasikumarTalks

Seven Methods for Keyword Research for SEO Specialists

  1. Speak to the Business Owner
    Objective: Understand the business, its services, and the target location.
    Approach: Ask detailed questions about the business offerings and geographic focus to gather initial keyword ideas.
  2. Manual Keyword Analysis on Google
    Objective: Identify suggested keywords.
    Approach: Enter related terms in Google search and note the autocomplete suggestions. Also, check the “People also ask” and “Related searches” sections for additional ideas.
  3. Google Keyword Planner
    Objective: Obtain a comprehensive list of keywords along with their search volumes and competition levels.
    Approach: Create a free Google Ads account, access the Keyword Planner tool, and conduct keyword research to gather data-driven insights.
  4. Competitor Analysis
    Objective: Discover keywords that competitors are ranking for.
    Approach: Analyze competitor websites to identify the keywords they target. Use tools like SEMrush or Ahrefs to gain deeper insights into their keyword strategies.
  5. AI Tools like ChatGPT
    Objective: Generate keyword ideas based on relevant prompts.
    Approach: Use AI tools to brainstorm keyword ideas. Ensure the prompts are specific and relevant to the business niche to get accurate suggestions.
  6. SEO Tools (Ahrefs, SEMrush, Moz)
    Objective: Collect a broad range of keywords using specialized SEO tools.
    Approach: Use these tools to perform keyword analysis, find keyword gaps, and explore long-tail keyword opportunities. These tools provide extensive data on keyword difficulty, search volume, and competitive analysis.
  7. Combine All Strategies
    Objective: Create a robust keyword list by leveraging multiple sources.
    Approach: Integrate insights from business owner interviews, manual Google analysis, Google Keyword Planner, competitor analysis, AI tools, and specialized SEO tools to develop a comprehensive keyword strategy.
    Final Note
    Utilize all these strategies to ensure a thorough and well-rounded keyword research process. Combining these methods will provide a diverse set of keywords, helping you optimize your SEO efforts effectively. Good luck!