- Keyword Planner
What it is:
Keyword Planner is a free tool provided by Google Ads that helps you find the right keywords to target for your ads and content.
Key Features:
Search Volume Data: Get insights on the number of searches for specific keywords and trends over time.
Keyword Suggestions: Generate keyword ideas based on a seed keyword or your website.
Cost Estimates: See estimated bids for keywords, helping you plan your ad budget.
Historical Statistics: Access data on historical search volume and competition levels.
Pros:
Directly integrates with Google Ads.
Provides accurate data from Google’s vast search network.
Useful for both SEO and PPC planning.
Cons:
Requires a Google Ads account.
Data may be more tailored towards paid search rather than organic.
- Keyword Tool
What it is:
Keyword Tool is a freemium keyword research tool that provides keyword suggestions based on Google Autocomplete.
Key Features:
Autocomplete Data: Generates keyword ideas by extracting data from Google Autocomplete.
Multilingual Support: Supports multiple languages and regions.
Platform-Specific Suggestions: Offers keyword suggestions for Google, YouTube, Bing, Amazon, and more.
Free and Paid Versions: The free version provides basic suggestions, while the paid version offers more in-depth data.