SEO Class 18.4: Page Speed Insights Optimization. (Tamil) Search Analyst Sasikumar.

Hey friends, today I want to tell you about an amazing tool called Page Speed Insights, which is developed by Google. Page Speed Insights helps you analyze the performance of your website, providing valuable information on how fast your web pages load, and offering suggestions on how to improve the speed and overall user experience.

Why is page speed important? Well, faster-loading websites not only provide a better user experience but also rank higher in search engine results. A fast-loading website can lead to higher user engagement, more page views, and ultimately, better conversions.

Page Speed Insights works by measuring the performance of a webpage on both desktop and mobile devices. It uses a scoring system that ranges from 0 to 100, with higher scores indicating better performance. The scores are divided into three categories:

Good (90-100): Your website is performing well, and only minor optimizations may be needed.
Needs Improvement (50-89): Your website has some issues that need to be addressed to improve its performance.
Poor (0-49): Your website has significant performance issues that need urgent attention.
The tool provides two types of data:

Field Data: This is real-world data collected from users who have visited your website. It helps you understand how your website performs for actual users.
Lab Data: This is data collected from a controlled environment that simulates how your website loads on different devices and connections. It helps you identify specific issues and areas for improvement.
Page Speed Insights also offers recommendations on how to optimize your website, which are categorized into the following:

Passed Audits: These are the areas where your website is already performing well.
Opportunities: These are suggestions to improve your website’s performance, such as optimizing images, reducing server response time, and minifying CSS or JavaScript files.
Diagnostics: This section provides more detailed information about your website’s performance, such as the size of your HTML, CSS, and JavaScript files.
How to use Page Speed Insights:
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Enter your website’s URL into the input field and click “Analyze.”
Review the generated report that includes your website’s performance scores, field data, lab data, and optimization suggestions.
By following the recommendations provided by Page Speed Insights, you can make the necessary changes to improve your website’s loading speed, user experience, and search engine rankings.

In summary, Page Speed Insights is a valuable tool for analyzing and optimizing your website’s performance. By understanding how your website performs and implementing the suggested improvements, you can create a faster and more user-friendly website that ranks higher in search engine results and drives more conversions