Step 1: Set Up Google Tag Manager
Create an Account: If you don’t already have a Google Tag Manager (GTM) account, go to Google Tag Manager and sign up.
Create a Container: Create a new container for your website and install the GTM code on your site as per the instructions provided by Google.
Step 2: Create a Click Trigger
Log in to GTM: Open your GTM account and select your container.
Go to Triggers: On the left-hand side, click on “Triggers”.
Create a New Trigger: Click on the “New” button and name your trigger (e.g., “Link Clicks”).
Choose Trigger Type: Click on “Trigger Configuration” and select “Just Links”.
Configure the Trigger:
Select “Some Link Clicks”.
Define the conditions for your trigger. For example, if you want to track clicks on specific links, you can set conditions like “Click URL contains example.com”.
Step 3: Create a Tag
Go to Tags: On the left-hand side, click on “Tags”.
Create a New Tag: Click on the “New” button and name your tag (e.g., “GA Event – Link Clicks”).
Choose Tag Type: Click on “Tag Configuration” and select “Google Analytics: GA4 Event” (if you are using GA4) or “Google Analytics: Universal Analytics” (if you are using Universal Analytics).
Configure the Tag:
For GA4: Enter your Measurement ID and configure the event parameters.
For Universal Analytics: Enter your Tracking ID, set Track Type to “Event”, and fill out the Event Tracking Parameters (e.g., Category: “Link Click”, Action: “Click”, Label: “{{Click URL}}”).
Step 4: Link the Tag to the Trigger
Add a Trigger to Your Tag: Click on “Triggering” and select the trigger you created earlier (e.g., “Link Clicks”).
Save the Tag: Click “Save”.
Step 5: Publish Your Container
Submit Changes: Click on the “Submit” button in the top right corner.
Name the Version: Provide a name and description for this version of the container.
Publish: Click “Publish” to apply the changes to your website.
Step 6: Verify Tracking
Preview Mode: Go back to your GTM workspace and click on “Preview” to enter Debug mode.
Check Your Site: Open your website in the same browser where you activated Preview mode. Click on the links you want to track.
Verify Tags Firing: Check the GTM Debug console to ensure your tags are firing correctly when you click the links.
Step 7: Check Google Analytics
Log in to Google Analytics: Open your Google Analytics account.
Real-Time Reports: Go to the Real-Time section and then to Events. You should see the link click events appearing as you test them.
By following these steps, you should be able to track link clicks on your website using Google Tag Manager. If you encounter any issues or need further clarification, feel free to ask!