UTM stands for Urchin Tracking Module, and it is a simple code added to the end of a URL to help you track the performance of your marketing campaigns and advertisements. URL Builder is a tool that helps you create these URLs with UTM parameters easily.
UTM parameters allow you to identify the specific source, medium, and campaign name, so you can track how different marketing channels and campaigns contribute to your website traffic, conversions, and user engagement. It helps you make data-driven decisions and optimize your marketing efforts.
A User Behavior Analyst (UBA) is a professional who studies how users interact with a website or application, identifies patterns, and provides insights to improve user experience and conversion rates.
To create a URL using UTM parameters, you can use a campaign URL builder, such as Google Analytics Campaign URL Builder. Here’s how to do it:
Go to the campaign URL builder tool (e.g., Google Analytics Campaign URL Builder).
Enter the website URL you want to track (e.g., https://example.com).
Fill in the required UTM parameters:
Campaign Source (utm_source): The source of your traffic, such as a search engine or social network.
Campaign Medium (utm_medium): The marketing medium, such as email or CPC (cost-per-click).
Campaign Name (utm_campaign): The name of your marketing campaign or promotion.
Optionally, you can also fill in the Campaign Term (utm_term) and Campaign Content (utm_content) fields to track specific keywords or differentiate between multiple ads or links within the same campaign.
Click “Generate URL” or a similar button, and the tool will create a URL with the UTM parameters appended.
For example, let’s say you’re running a Facebook ad campaign for your online store’s summer sale. You could create a URL like this:
https://example.com/summer-sale?utm_s…
When users click on this URL from your Facebook ad, Google Analytics (or other analytics tools) will be able to track the source, medium, and campaign name, allowing you to measure the performance of your Facebook ads and compare it to other marketing channels.
In summary, UTM parameters and URL Builder tools help you track the effectiveness of your marketing and advertising efforts, while a User Behavior Analyst helps you understand user interactions and improve your website or app’s user experience.