I’m going to explain to you how search engines work. Search engines have algorithms called spiders or crawlers that initially find a few pages and follow the links on those pages to find more pages. This process is called crawling. The pages that the search engine finds are stored in thousands of machines, which becomes the index of the web.
When someone searches for something, the search engine matches the query with the titles and content of the pages in the index to determine which pages are relevant. The search engine also uses over 200 factors, such as the page rank and user experience, to determine which pages should be shown first in the search results.
The goal of the search engine is to give the best user experience by showing relevant and high-quality pages. To improve your website’s search ranking, you should focus on creating a great user experience, having relevant and high-quality content, building a reputation, and naturally gaining references to your website.