Prediction Marketing – Sasikumar Talks (Tamil) analysing future and market disruptions

Predictive marketing, from a technical research and business administration perspective, involves using data analysis, machine learning, and other statistical methods to anticipate future market trends, customer behavior, and business performance. This approach allows businesses to make informed decisions about product development, market positioning, and resource allocation, thereby staying ahead of competitors and maintaining relevance in an ever-changing market.

In Tamil Nadu, as in many parts of India, certain businesses have become outdated or struggled to sustain themselves due to new innovations, changes in consumer behavior, and shifts in market dynamics.

Disruption, in a business context, refers to the process by which a new product, service, technology, or business model fundamentally changes or upends an existing market or industry. This often occurs when an innovation provides a simpler, more convenient, or more affordable solution that attracts a significant number of customers, thereby challenging established companies and sometimes leading to the decline or obsolescence of existing products, services, or ways of doing business.