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My Youtube Ad approx Data. 1rs brings two views. 1000 Views brings five subscribers. by Sasikumar

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Based on your provided data:

  1. Cost Per View (CPV):
    • ₹1 brings 2 views.
    • Cost per view = ₹1 ÷ 2 = ₹0.50 per view.
  2. Subscriber Conversion Rate:
    • 1000 views bring 5 subscribers.
    • Subscriber Conversion Rate = (5 ÷ 1000) × 100 = 0.5%.
  3. Cost Per Subscriber (CPS):
    • To get 1000 views, you spend ₹500 (1000 × ₹0.50).
    • If 5 subscribers are gained from 1000 views, then:
      • Cost per subscriber = ₹500 ÷ 5 = ₹100 per subscriber.

Summary of Metrics:

  1. Cost Per View (CPV): ₹0.50 per view.
  2. Subscriber Conversion Rate: 0.5% (5 subscribers per 1000 views).
  3. Cost Per Subscriber (CPS): ₹100 per subscriber.

How to Use This Data for Optimization

  1. Scaling Budget:
    • To estimate subscribers for any budget:
      • Subscribers = (Budget ÷ Cost per View) × Conversion Rate.
        Example: For a ₹2000 budget:
      • Views = ₹2000 ÷ ₹0.50 = 4000 views.
      • Subscribers = 4000 × 0.5% = 20 subscribers.
  2. Improving Conversion Rate:
    • Optimize your video content and CTAs to increase the subscriber conversion rate (currently 0.5%):
      • Add strong CTAs like “Subscribe for more!”.
      • Create engaging thumbnails and titles to attract the right audience.
  3. Targeting Audience:
    • Refine ad targeting to ensure you’re reaching viewers most likely to subscribe, reducing CPS.
  4. Test Formats:
    • Experiment with ad formats like skippable ads, bumper ads, or non-skippable ads to find what resonates best.

Would you like further assistance on optimizing your YouTube Ads or strategies to improve your conversion rate?

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