Microsoft Clarity is a free web analytics tool that provides website owners and SEO professionals with insights into how users interact with their website. It offers a range of features, including heatmaps, session recordings, and website analytics, that can help website owners better understand their users and improve their website’s performance.
One of the key features of Microsoft Clarity is its heatmaps. These heatmaps show where users are clicking, scrolling, and interacting on your website. This can be useful for identifying areas of your website that users are drawn to, as well as areas where they may be getting stuck or not engaging as much. With this information, you can make informed decisions about how to optimize your website for better engagement and conversions.
Another feature of Microsoft Clarity is session recordings. These recordings allow you to watch how users interact with your website in real-time. You can see where they click, where they scroll, and where they spend the most time. This can help you identify any issues with your website’s usability or user experience, and make adjustments to improve it.
Finally, Microsoft Clarity offers website analytics, such as bounce rate, average time on page, and conversion rate. These metrics can help you understand how users are engaging with your website and where there may be opportunities for improvement.
Overall, Microsoft Clarity is a powerful tool that can provide valuable insights into your website’s performance and user behavior. By using it, you can identify areas for improvement, optimize your website’s user experience, and ultimately drive more traffic, engagement, and conversions.