Hey friends, I wanted to share with you how people are accessing information these days. It’s not just through search engines anymore, but also through social media, on their mobile devices, and even randomly. It’s important to keep this in mind when thinking about marketing strategies. A lot of people are accessing information through their mobile phones, and many of them don’t have a specific intention to search for something.
They’re just scrolling through social media channels like YouTube, Instagram, Snapchat, and Facebook. These platforms also give personalized information to users based on their history and behavior. So, to adapt to this change in information access, my suggestion would be to focus on content marketing and consistently upload valuable content that connects with your audience.