campaigns over brand awareness campaigns.
When it comes to advertising on LinkedIn, there are two main types of campaigns: brand awareness and engagement campaigns. Brand awareness campaigns are designed to increase visibility and familiarity with your brand among your target audience, while engagement campaigns are focused on driving actions such as likes, comments, shares, and clicks.
In my experience, engagement campaigns are more effective because they not only increase visibility, but also encourage users to engage with your content and take action. This can help you generate leads and ultimately, drive more business.
When setting up an engagement campaign on LinkedIn, there are several targeting options you can choose from, including job title, company, industry, and location. You can also set a budget and bidding strategy, and choose from various ad formats such as sponsored content, sponsored InMail, and display ads.
To promote my LinkedIn post, I used a coupon code to receive a discount on my ad spend. This helped me to get more exposure and engagement for my content, while staying within my budget.
Overall, LinkedIn is a great platform for B2B advertising and engagement campaigns can be a powerful tool to help you reach your business goals.
As for LinkedIn ad formats, there are several options available, including sponsored content, sponsored InMail, display ads, and dynamic ads. Sponsored content is a type of ad that appears in a user’s newsfeed and can include text, images, and videos. Sponsored InMail is an ad that is sent directly to a user’s inbox and can include a personalized message and call-to-action. Display ads are banner ads that appear on the LinkedIn platform, while dynamic ads are personalized ads that use a user’s profile information to create a customized ad experience.
That’s it for today’s talk on LinkedIn ad campaigns! Don’t forget to check out the description box below for more information and resources.