Conversion tracking is essential for evaluating the effectiveness of your online advertising efforts by monitoring user interactions that lead to valuable actions, such as purchases or sign-ups. Here’s how to set up conversion tracking for your website:
- Define Conversion Actions: Identify the specific actions on your website that you consider valuable, such as purchases, form submissions, or newsletter sign-ups.
- Set Up Google Tag: Implement the Google tag on your website to track these actions. This involves adding a snippet of code to your site’s pages. Detailed instructions are available in Google’s guide.
- Create Conversion Actions in Google Ads: In your Google Ads account, navigate to the ‘Conversions’ section under the ‘Tools & Settings’ menu. Click on ‘+ New conversion action’ and select ‘Website’. Follow the prompts to define and set up your conversion actions.
- Verify and Test: After setting up, ensure that the tracking is functioning correctly by performing test conversions and checking if they are recorded in your Google Ads account.
By implementing conversion tracking, you can gain insights into which ads and keywords are driving valuable customer actions, enabling you to optimize your campaigns effectively.