Yes, hygiene is the new marketing trend. Particularly after the Covid spread, the trend further goes up. Some Street vendors and some shops in India still prioritize other things, not hygiene and sanitation. This video introduces shop owners and customers to keep a hygienic ecosystem in the shopping experience. I have been talking about a lot of strategies related to marketing, and I personally feel that hygiene and sanitation place an essential role in marketing your products and services. Thank you. Search analyst Sasikumar talks.