What is Google Tag?
Google Tag is a single tag that you can add to your website to enable the functionality of various Google products and services. It simplifies the tagging process by providing a unified tag that can serve multiple purposes.
Key Features of Google Tag:
Unified Tagging: Combines multiple Google tags into one.
Ease of Use: Simple to implement and manage for basic tracking needs.
Streamlined Data Collection: Collects data for Google Analytics, Google Ads, and other Google services.
What is Google Tag Manager?
Google Tag Manager (GTM) is a tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website without having to modify the code directly.
Key Features of Google Tag Manager:
Tag Management: Allows you to add and update your own tags for conversion tracking, site analytics, remarketing, and more.
User-Friendly Interface: Provides a web-based interface that makes it easy to add and edit tags.
Version Control: Keeps track of changes with a built-in version history.
Triggers and Variables: Offers more advanced tracking options with triggers and variables.
Third-Party Integration: Supports a wide range of third-party tags beyond Google’s ecosystem