Google Search Console (GSC) is a free tool provided by Google that helps website owners monitor, maintain, and troubleshoot their website’s presence in Google Search results. It provides insights into how your website is performing on search engines and offers tools to optimize search visibility. Key features of Google Search Console include:
Performance Reports: Track your website’s search traffic and performance, including clicks, impressions, click-through rates (CTR), and average position on Google Search.
Index Coverage: Monitor how many of your site’s pages are being indexed by Google and identify any issues preventing indexing.
URL Inspection Tool: Check the status of a specific URL to see if it has been indexed, and request indexing if needed.
Mobile Usability Reports: Identify mobile-related issues and ensure your site is mobile-friendly.
Search Enhancements: See how rich results (like recipes or events) from your site are performing and identify any improvements needed for better visibility.
Sitemaps Submission: Submit your sitemap to help Google crawl and index your website more efficiently.
Security Issues: Monitor your site for security problems like hacks or malware.
Manual Actions: View any penalties Google may have applied to your site and address them to restore search performance.
GSC is essential for understanding how your site interacts with Google Search and for improving SEO efforts by addressing technical issues.