Google Analytics 4 (GA4)

1.Setting Up Google Analytics 4 (GA4)
Create a new GA4 property and connect it to your website or app.
GA4 helps integrate and analyze all your data comprehensively.

2. Differences Between Universal Analytics and GA4
   Universal Analytics focuses on pageviews, while GA4 uses event-based tracking.
   GA4 includes predictive analytics and cross-platform tracking capabilities.
3. Creating Custom Reports in GA4
   Select necessary dimensions and metrics in the Reports section to customize.
   Use data visualization tools to present the insights effectively.
4. Understanding User Metrics (Sessions, Users, Bounce Rate)
   Sessions: Tracks all activities by a single user in one visit.
   Bounce Rate: The percentage of users who view one page and leave.
5. Setting Up Goals and Conversions
   Configure goals or conversion events in GA4 to track critical business actions.
   Conversion data aids in refining business strategies effectively.
6. Using Event Tracking
   Monitor actions like clicks, scrolls, and video plays with Event Tracking.
   Helps analyze user interactions in detail.
7. Cohort Analysis Explained
   Understand the behavior of groups of users who interacted in the same timeframe.
   Provides insights on retention and long-term engagement.
8. Demographic and Geographic Segmentation
   Analyze user data based on age, gender, and location.
   Useful for successful audience targeting.
9. Behavior Flow Report
   Visualizes how users navigate through your website.
   Helps identify drop-off points to improve user experience.
10. Tracking eCommerce Metrics
    Tracks revenue, conversion rates, and average order value.
    Provides metric-level insights to drive business growth.
11. Setting Up Enhanced eCommerce Tracking
    Configure advanced eCommerce features like checkout behavior and product performance.
    Enables a deeper understanding of sales performance.
12. Attribution Modeling Explained
    Distributes credit for conversions across various traffic sources.
    Identifies the most effective marketing campaigns.
13. Customizing Dashboards
    Personalize dashboards with widgets and metrics based on user needs.
    Allows quick access to key data.
14. Real-Time Reporting Use Cases
    Monitor live traffic and immediate conversions.
    Track the performance of new campaigns in real-time.
15. Using Google Tag Manager with Google Analytics
    Easily track events and goals using Google Tag Manager.
    Avoids manual code changes for tracking.
16. Setting Up Cross-Domain Tracking
    Analyze how users navigate across multiple domains.
    Consolidates data under one property for unified tracking.
17. Campaign URL Builder and Tracking
    Use UTM parameters to monitor traffic sources.
    Create unique tracking links for marketing campaigns.
18. Setting Up GA4 Property for Apps and Websites
    Create a single GA4 property for both apps and websites.
    Tracks cross-platform interactions seamlessly.
19. Measuring User Engagement
    Track metrics like engaged sessions and average engagement time.
    Identifies trends to improve user retention.
20. Debugging Analytics Issues
    Use DebugView to resolve issues with event tracking and data collection.
    Ensure data consistency by verifying tag configurations.