Sponsored Content: These are native ads that appear in the LinkedIn feed and are designed to look like regular posts. They can include images, videos, or carousel formats and can be targeted to specific audiences.
Sponsored Messaging: These are personalized messages sent to LinkedIn members who have opted-in to receive them. They can be used for lead generation or to nurture relationships with existing customers.
Lead Gen Forms: These are pre-filled forms that allow LinkedIn members to easily share their contact information with businesses in exchange for content or other offers.
Text and Dynamic Ads: These are traditional PPC ads that appear on the right-hand side of the LinkedIn homepage and can be targeted to specific audiences based on job title, company, or other criteria.
Single Image Ads: These are native ads that appear in the LinkedIn feed with an engaging visual across desktop and mobile.
Video Ads: These are native video ads that can be used to captivate a professional audience at every stage of the buyer’s journey.
Carousel Ads: These are interactive ads that allow businesses to tell a story and inspire prospects to take action.
Event Ads: These are ads that can be used to promote LinkedIn events and increase attendance.
Document Ads: These are ads that allow businesses to share documents and collect leads while driving engagement.
Conversation Ads: These are ads that start quality conversations with professionals through a choose-your-own path experience.
Message Ads: These are personalized ads that appear in a LinkedIn member’s inbox and can be used for lead generation or to nurture relationships with existing customers.
Spotlight Ads: These are ads that showcase a product, service, event, or other offer to increase traffic to a landing page.
Follower Ads: These are ads that can be used to increase followers on a business’s LinkedIn page.
In summary, LinkedIn offers a variety of ad formats to help businesses reach and engage with their target audiences. From native ads in the feed to personalized messages, lead gen forms, and traditional PPC ads, there are many options to choose from depending on your goals and budget.