Hi friends, Vanakkam!
Digital display advertising is a type of online advertising where ads are displayed on websites, mobile apps, or social media platforms in the form of images, videos, or interactive media.
These ads are often targeted to specific audiences based on their interests, demographics, and online behavior. For example, if someone is interested in fashion, they may see ads for clothing brands while browsing fashion websites.
Digital display advertising is a way for businesses to reach potential customers and promote their products or services online. Advertisers can create engaging and eye-catching ads that grab the attention of their target audience and drive traffic to their website or landing page.
In summary, digital display advertising is a powerful tool for businesses to reach their target audience online and increase their brand awareness and sales.
Let’s say a fashion brand wants to promote its new collection of summer dresses. They could create a visually appealing display ad with images of the dresses, along with a call-to-action button to “Shop Now.” They may choose to target their ads to women between the ages of 18-35 who have recently searched for or engaged with fashion-related content online.
The display ads may appear on fashion blogs, social media platforms, or other websites that attract their target audience. When someone clicks on the ad, they will be directed to the fashion brand’s website where they can browse and purchase the summer dresses.
Through digital display advertising, the fashion brand can reach their target audience and promote their new collection in a visually engaging way, ultimately driving traffic and sales to their website.