Yes, blogging remains a viable source of income, and a significant portion of internet users continue to read blogs regularly.
Blogging Income:
- Average Earnings: Bloggers earn an average annual income of approximately $50,000 to $60,000.
- Income Sources: A substantial portion of a blogger’s income is generated through affiliate marketing, accounting for 42.2% of earnings.
- Niche Earnings: Certain niches, such as food blogs, have a median monthly income of $9,169, with 44% of this income generated from ads.
Blog Readership:
- Global Reach: Approximately 83% of internet users, equating to around 4.44 billion people, read blog posts.
- Demographics: The age distribution of blog readers is as follows:
- 37% are aged 41-60
- 30% are aged 31-40
- 17% are aged 25-30
- 10.3% are aged 19-24
- Reading Habits: While 35% of blog readers frequently skim articles, 4 out of 5 readers check out a blog post’s headline only, with only 20% reading past the headline.
These statistics indicate that blogging continues to be a relevant platform for content consumption and income generation. However, success in blogging often depends on factors such as niche selection, content quality, audience engagement, and effective monetization strategies.