AdSense Approval Tips and Tricks – Insights from Digital Marketer Sasikumar
Getting Google AdSense approval can be a game-changer for digital marketers, bloggers, and website owners. If you’re aiming to monetize your content through AdSense, understanding how to optimize your website and meet Google’s criteria is crucial. Sasikumar, a seasoned digital marketer, often emphasizes the importance of a strategic approach to get your website approved. Here’s a summary of the AdSense approval tips and tricks based on his insights.
- Build a Quality Website with Great Content
Content is King: Google values high-quality, original, and useful content. Ensure your content is well-written, informative, and offers value to your target audience.
Tip: Aim for at least 20-30 posts (or more, depending on the niche) with substantial content (800-1000 words per post) before applying. Make sure your content addresses specific queries, provides solutions, and isn’t just thin or shallow.
Avoid Duplicate Content: Google won’t approve sites with duplicate or scraped content. Make sure your content is 100% original and not copied from other sources.
Tip: Use tools like Copyscape to check for duplicate content. - Ensure Your Website Has a Professional Design
User Experience Matters: A clean, easy-to-navigate, and mobile-friendly website is essential for AdSense approval. Google prefers sites that offer a seamless user experience.
Tip: Use responsive themes (that adjust to mobile devices) and ensure a fast loading time (use tools like Google PageSpeed Insights for optimization).
Important: Avoid cluttered designs, too many pop-ups, or distracting ads. Your website should look professional and trustworthy.
Essential Pages: Google looks for certain pages that add credibility to your website. These include:
Privacy Policy
About Us
Contact Us
Disclaimer (if applicable)
Tip: Don’t underestimate the importance of a Privacy Policy and Terms of Service page. If you don’t have these, you may face rejection.
- Traffic and User Engagement
Generate Organic Traffic: While there is no official traffic threshold, organic traffic (especially from search engines like Google) is crucial. Websites with minimal or no traffic will likely be rejected. Focus on building a consistent flow of visitors through SEO, social media, and other marketing methods.
Tip: Build your SEO strategy with keyword research, on-page SEO (meta tags, internal linking), and quality backlinks.
Focus on Audience Engagement: Sites with high bounce rates or low engagement metrics are a red flag. Try to encourage longer visits with engaging content. - Avoid Ad Clutter and Excessive Ads
AdSense Policy on Ads: Google doesn’t approve sites that already have too many ads or pop-ups before approval. Too many ads can create a negative user experience, which may result in AdSense rejection.
Tip: Keep your website ad-free until after approval. Once approved, start adding ads gradually. Avoid placing too many ads in a way that they interfere with user experience.
Focus on Content First: Before adding any ads, ensure your content is the focal point. Your goal should always be to offer value to visitors first. - Domain Age and Quality
Domain Age Matters: Although Google doesn’t explicitly state an age requirement, Sasikumar suggests that your website should be at least 6 months old before applying for AdSense. This is because a newer website might lack sufficient content and traffic.
Tip: Even if your domain is new, don’t rush to apply. Build your website properly and ensure it has good content and traffic before applying.
Domain Name: A custom domain (like yourdomain.com) is recommended. Free blogging platforms (like Blogger, WordPress.com) are not ideal for AdSense, especially when you’re looking for approval. Having your own domain increases credibility.
Tip: Purchase a top-level domain (TLD) like .com, .net, or .org. Google generally prefers self-hosted websites rather than subdomains.
- Ensure Your Website Complies with AdSense Policies
Google’s Content Policies: Ensure your website complies with AdSense’s content guidelines. Google has strict policies about what kind of content is allowed to be monetized. These include restrictions on adult content, gambling, violence, and other prohibited material.
Tip: Review Google’s AdSense Program Policies and ensure your website adheres to them. If your site has content that violates these guidelines, it will be rejected.
No Copyrighted Content: Using copyrighted images or media without permission will get your AdSense account rejected. Always use royalty-free images or content you have permission to use.
Tip: Sites like Unsplash or Pexels provide free, high-quality images for commercial use.
- Optimize Site Speed
Fast Loading Time: Google values websites that load quickly. Slow websites will be penalized not only by Google in rankings but also for AdSense approval.
Tip: Compress images, minify CSS/JavaScript, and use a reliable hosting provider to ensure your site loads quickly. - Maintain Clear Navigation and Internal Linking
User-Friendly Navigation: Google wants to make sure users can easily find content. Your site should have a clear navigation menu and internal links that guide visitors to other important pages.
Tip: Use internal links wisely to help users navigate your site and improve SEO. - Apply for AdSense Only When Your Site Is Ready
Timing Is Everything: Many websites make the mistake of applying for AdSense too early, even when their site isn’t fully optimized. AdSense reviews sites manually, so you need to present a complete and well-rounded website.
Tip: Only apply when your website is fully functional with a good mix of content, design, and traffic. Aim for at least 20-30 high-quality blog posts before applying. - Be Patient After Applying
Review Process: Google can take anywhere from a few days to a few weeks to review your site. If you are rejected, don’t be discouraged. Instead, analyze why it was rejected, make improvements, and reapply.
Tip: If you receive a rejection email, take the time to address the specific issues mentioned and wait at least a few weeks before applying again.
Additional Tips from Sasikumar:
Regular Content Updates: Google prefers websites that are constantly updated with fresh, high-quality content. Regular posting keeps the site relevant and improves your chances of getting approved.
Social Proof: Social media presence can indirectly help in building trust and driving traffic. Having active social media profiles (Facebook, Twitter, Instagram) that link back to your website can enhance your credibility.
Analytics Setup: Before applying, ensure that Google Analytics is installed on your site. This shows Google that you’re tracking user behavior and monitoring performance.
Conclusion:
Getting Google AdSense approval requires a combination of quality content, site optimization, and adherence to Google’s policies. Digital marketer Sasikumar emphasizes the importance of patience and persistence. Ensure your website is ready in terms of content, design, traffic, and compliance before applying. Follow the above tips, and with time and effort, you’ll significantly increase your chances of getting approved for AdSense.