Here’s a table summarizing ad targeting options:
| Targeting Option | Description | Example Usage |
|---|---|---|
| Demographics | Target based on age, education level, income, marital status, etc. | Advertising luxury items to high-income individuals aged 35–50. |
| Language | Target users based on the language they speak or prefer. | Displaying ads in Spanish for Spanish-speaking users. |
| Location | Target by geographic location, such as country, region, city, or radius around a specific area. | Promoting a local restaurant to users within a 5-mile radius. |
| Interests | Target users based on their hobbies, preferences, and online activities. | Advertising fitness products to users interested in health and wellness. |
| Behavior | Target users based on their past activities, purchase history, or device usage. | Showing ads for travel packages to users who recently searched for flights. |
| Gender | Target based on the user’s identified gender (e.g., male, female, non-binary). | Promoting makeup products primarily to female-identifying users. |
| Device Type | Target based on the device users are using (e.g., mobile, desktop, tablet). | Optimizing mobile-friendly ads for smartphone users. |
| Connection Type | Target users based on their internet connection (e.g., Wi-Fi, 4G). | Displaying video ads to users with high-speed internet connections. |
| Custom Audiences | Target users based on your own data, such as email lists or website visitors. | Retargeting ads to users who abandoned a shopping cart on your e-commerce site. |
| Lookalike Audiences | Target users similar to your existing customers, based on shared characteristics. | Reaching potential new customers with similar traits to your loyal buyers. |
| Time/Day Targeting | Target users based on specific times of the day or days of the week. | Running ads during lunch hours to promote meal delivery services. |
| Keywords | Target based on keywords users have searched for or content they’ve interacted with. | Showing ads for photography gear to users searching for “best cameras.” |
| Engagement | Target users who have interacted with your posts, videos, or pages. | Promoting a new product to users who liked your social media posts. |