Ad trackers are digital advertising tools used to track the performance of advertising campaigns and measure the effectiveness of individual ads. They work by placing a small piece of code, or “pixel,” on a website or landing page that is triggered when a user interacts with an ad.
Ad trackers can track various metrics, including impressions, clicks, and conversions. Conversions refer to the specific action that a user takes after clicking on an ad, such as making a purchase, filling out a form, or subscribing to a service.
To track conversions, ad trackers use a combination of first-party and third-party cookies. First-party cookies are created and stored by the advertiser’s website and track user behavior on that site. Third-party cookies are created by an external domain, such as an ad network, and can track user behavior across multiple websites.
When a user clicks on an ad and completes a conversion, the ad tracker records the conversion and attributes it to the specific ad that the user clicked on. This data is then used to optimize campaigns and improve their effectiveness over time.
Overall, ad trackers are an essential tool for digital advertisers looking to measure the success of their campaigns and optimize their advertising spend.
Voluum, AdsBridge, and PeerClick are all examples of ad tracking and optimization software used by digital advertisers. These platforms allow advertisers to track the performance of their advertising campaigns, including impressions, clicks, and conversions, and optimize their campaigns based on that data. They offer a range of features, such as real-time reporting, A/B testing, and automatic campaign optimization, to help advertisers improve the effectiveness of their advertising and maximize their return on investment (ROI). Each platform has its own unique features and pricing structure, so it’s important for advertisers to research and compare their options to find the best fit for their specific needs.