Targeting Options and Definitions
Location Targeting: Targets users based on geographic location, such as country, city, or region.
Age Targeting: Targets users within specific age groups to reach the relevant demographic.
Gender Targeting: Targets users based on gender to tailor ads more effectively.
Keyword Targeting: Targets users searching for specific keywords, common in search engine ads.
Interest Targeting: Targets users based on their hobbies, preferences, and activities.
Behavioral Targeting: Targets users based on their past online behaviors and actions.
Device Targeting: Targets users based on the device they are using, such as mobile, desktop, or tablet.
Retargeting/Remarketing: Re-engages users who have previously interacted with your brand.
Lookalike Audiences: Targets new users similar to your existing customer base.
Custom Audiences: Uses your own data (e.g., email lists) to target specific users.
Language Targeting: Targets users based on their preferred language to improve ad relevance.
In-Market Audiences: Targets users actively researching or planning to buy specific products.
Affinity Audiences: Targets users with a long-term interest or passion in a particular category.
Household Income Targeting: Targets users based on their income level, useful for luxury or budget products.
Parental Status: Targets users who are parents, ideal for family-oriented products.
Relationship Status: Targets users based on their current relationship status.
Job Title: Targets users based on their job titles, essential for B2B marketing.
Company Size: Targets businesses based on the number of employees, useful in B2B.
Industry Targeting: Targets users in specific industries, crucial for niche markets.
Education Level: Targets users based on their highest level of education.
Seniority Level: Targets users based on their seniority within an organization.
Life Events: Targets users experiencing significant life changes like marriage or moving.
Marital Status: Targets users based on whether they are single, married, divorced, etc.
Interest-Based Segments: Broadly targets users interested in categories like technology or travel.
Purchase Behavior: Targets users based on their past purchase history.
Shopping Habits: Targets users who frequently shop online or in-store.
App Usage: Targets users based on the mobile apps they use regularly.
Video Viewers: Targets users who have watched videos, especially for retargeting.
Platform Engagement: Targets users who engage frequently on specific social platforms.