Here are 5 things not to do in Google Ads to avoid poor performance and wasted budget:
Ignoring Negative Keywords: Not using negative keywords can result in showing ads for irrelevant searches, leading to unnecessary clicks and wasted spend.
Failing to Track Conversions: Without conversion tracking, you can’t accurately measure the effectiveness of your campaigns, leading to unclear ROI and inefficient spending.
Setting Broad Match Keywords Only: Using only broad match keywords can result in your ads being shown for irrelevant queries, increasing costs without delivering targeted traffic.
Not Optimizing Ad Copy: Generic or unoptimized ad copy that doesn’t align with the user’s intent or search query will lead to lower click-through rates and higher costs.
Ignoring Mobile Optimization: Many users search on mobile, and neglecting mobile-specific ad strategies (e.g., mobile-friendly landing pages) can reduce campaign effectiveness and user experience.