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  • SEO Class 26: Adobe Creative Cloud. (Tamil). Save Money Tips. Digital Marketing Sasikumar.

    Hi Friends, Sasikumar Talks here, and today we’re going to dive into Adobe Creative Cloud. Adobe Creative Cloud is a collection of 20 software programs that are widely used in the creative industry for graphic design, video editing, web development, and much more.

    Let’s take a look at each of the 20 software programs included in Adobe Creative Cloud:

    Photoshop – A photo editing software used for graphic design and digital art.

    Lightroom – A photo editing software that specializes in organizing and editing photos.

    Illustrator – A vector graphics editor used for creating logos, icons, and illustrations.

    InDesign – A desktop publishing software used for creating print and digital publications.

    Premiere Pro – A video editing software used for film and video production.

    After Effects – A digital visual effects, motion graphics, and compositing software.

    Audition – A digital audio workstation used for editing, mixing, and mastering audio files.

    Dreamweaver – A web development software used for creating websites and web applications.

    Animate – A multimedia authoring and computer animation program.

    Character Animator – A software that animates 2D characters created in Photoshop or Illustrator.

    Dimension – A 3D rendering and visualization software used for creating realistic 3D images.

    Acrobat Pro DC – A PDF editor and creator.

    Bridge – A digital asset management software used for organizing files.

    Media Encoder – A media encoding software used for compressing and converting media files.

    Prelude – A video logging and ingest software used for creating rough cuts.

    Spark – A web and mobile app used for creating social media graphics, videos, and web pages.

    Substance – A 3D material creation software used for texturing and 3D modeling.

    XD – A user experience design software used for creating website and mobile app prototypes.

    Fresco – A digital painting and drawing app used for creating artwork on mobile devices.

    Rush – A video editing app used for creating and sharing online videos.

    Now, let’s talk about how to save money while buying Adobe Creative Cloud. One way to save money is by choosing the annual subscription plan instead of the monthly plan. The annual plan is usually cheaper in the long run, and Adobe often offers discounts on the annual plan during certain times of the year. Another way to save money is by taking advantage of student discounts if you’re a student or educator. Additionally, you can often find promotional codes online that can give you a discount on your subscription.

    In conclusion, Adobe Creative Cloud is a powerful suite of software programs used in the creative industry. By choosing the right subscription plan and taking advantage of discounts, you can save money while getting access to these amazing software programs.

    Hashtags: #AdobeCreativeCloud, #GraphicDesign, #VideoEditing, #WebDevelopment, #Photoshop, #Illustrator, #PremierePro, #AfterEffects, #Lightroom, #InDesign, #Audition, #Dreamweaver, #Animate, #Dimension, #AcrobatProDC, #Bridge, #MediaEncoder, #Prelude, #Spark, #Substance, #XD, #Fresco, #Rush

    Keywords: Adobe Creative Cloud, Graphic Design, Video Editing, Web Development, Photoshop, Illustrator, Premiere Pro, After Effects, Lightroom, InDesign, Audition, Dreamweaver, Animate, Dimension, Acrobat Pro DC, Bridge, Media Encoder, Prelude, Spark, Substance, XD, Fresco, Rush

  • Is video editing Good for freelancing? (Tamil) Search Analyst Sasikumar Talks.

    Hi Friends, Sasikumar Talks, Today we are going to talk about video editing as a freelance option in India

    Yes, video editing can be a great option for freelancing in India, especially with the rise of online video content and digital marketing. Many businesses and individuals are in need of high-quality video content for their websites, social media platforms, and other digital channels.

    As a freelance video editor, you can work with clients from various industries such as advertising, film, television, education, and more. You can offer services such as video editing, color correction, sound editing, motion graphics, and more.

    However, like any freelancing option, it requires hard work, dedication, and skill to be successful. It’s important to build a strong portfolio, network with potential clients, and keep up with the latest trends and software in the industry.

    Certainly! Here are some more details about freelancing as a video editor in India:

    Skills Required: To become a successful freelance video editor, you should have a strong understanding of video editing software such as Adobe Premiere Pro, Final Cut Pro, and DaVinci Resolve. You should also have a good sense of aesthetics, color grading, sound design, and storytelling.

    Building a Portfolio: A strong portfolio showcasing your previous work is essential to attract potential clients. You can create a website or use platforms like Behance and Vimeo to showcase your work.

    Finding Clients: You can find clients by networking, reaching out to potential clients through social media and email, or by using freelancing websites such as Upwork, Freelancer, and Fiverr.

    Rates and Payment: Rates for video editing can vary depending on the project’s scope, complexity, and duration. As a freelancer, you can charge per hour or per project. It’s important to negotiate rates with clients and ensure timely payment.

    Continuous Learning: The field of video editing is constantly evolving, and it’s essential to keep up with the latest trends and software. You can learn new skills through online courses, tutorials, and workshops.

    Overall, video editing can be a lucrative and fulfilling freelancing option in India if you have the right skills and dedication to succeed.

  • (Audio Only) Youtube SEO Explained. (Tamil) Search Analyst Sasikumar Talks

    YouTube SEO (Search Engine Optimization) is the process of optimizing your videos, channel, and content to improve their visibility in YouTube search results and related video sections. Here’s a step-by-step guide for effective YouTube SEO:


    1. Keyword Research

    • Identify Topics: Use tools like Google Keyword Planner, TubeBuddy, or VidIQ to find high-volume, low-competition keywords.
    • Analyze Competitors: Check the titles, tags, and descriptions of top-ranking videos in your niche.
    • Long-Tail Keywords: Focus on specific phrases your audience is searching for.

    2. Optimize Video Metadata

    • Title:
      • Use your primary keyword naturally.
      • Keep it compelling and concise (60-70 characters).
      • Example: “How to Bake a Chocolate Cake | Step-by-Step Recipe.”
    • Description:
      • Include keywords in the first two lines.
      • Provide detailed content (at least 200 words).
      • Add timestamps, links to related videos, and calls to action.
    • Tags:
      • Use a mix of broad and specific keywords.
      • Avoid keyword stuffing.
    • Thumbnails:
      • Design visually appealing custom thumbnails.
      • Use bright colors, clear text, and high-contrast images.

    3. Content Optimization

    • Script Keywords: Naturally mention your target keywords in your video.
    • Engagement:
      • Encourage likes, shares, comments, and subscriptions.
      • Ask questions to spark viewer interaction.
    • Length:
      • Aim for videos that are detailed but engaging (7–15 minutes is ideal for many topics).
    • Editing:
      • Use high-quality visuals, sound, and transitions.
      • Include captions for accessibility and keyword recognition.

    4. Channel Optimization

    • Channel Keywords: Define your channel’s niche in the settings.
    • Playlists: Group related videos together using descriptive titles.
    • About Section: Use keywords to describe your channel’s purpose.

    5. Video Promotion

    • Share videos on social media, forums, and communities.
    • Embed videos on your blog or website.
    • Collaborate with other creators to reach new audiences.

    6. Engage with the Audience

    • Reply to comments promptly.
    • Pin insightful or relevant comments.
    • Create community posts to keep followers engaged.

    7. Analyze and Improve

    • Use YouTube Analytics to track performance (watch time, CTR, and audience retention).
    • Experiment with titles, descriptions, and thumbnails to improve click-through rates.
    • Identify patterns in high-performing videos to replicate success.

    Consistency, creativity, and responsiveness are key to succeeding with YouTube SEO. By focusing on what your audience values most, you can steadily grow your visibility and subscriber base.

  • Chit-chat: My Poem. My Resume, Resumé or Résumé. My Experience. (English) Sasikumar Talks.

    My Scribbles

    World is Lovely
    Sing and Dance Gracefully
    Enjoy moments playfully
    Though comes hurdles
    Live peacefully.

    Everything around Lively
    Nature loves you heartfully
    Do your doings happily
    Trace your path thoughtfully.

    Between earth and sky
    Let’s fly like a butterfly
    Within Ups and Down
    Journey inspires new heights.

  • SEO Class 18.5: 6 SEO FAQs. (Tamil) Search Analyst Sasikumar Talks.

    SEO FAQs Answered.

    1. Does the ordering of heading tags matter?
    2. How will Google treat new TLDs?
    3. What is the best way to check your site for keyword rankings?
    4. Is there an SEO disadvantage to using responsive design instead of separate mobile URLs?
    5. How does Google choose titles for search results?
    6. Which is more important: content or links?
  • SEO Class 6.5: Shareable Content. 12 Ideas. (Tamil) Search Analyst Sasikumar Talks.

    Here are 12 shareable content ideas to help you create videos that resonate with your audience and encourage sharing:


    1. Tutorials and How-To Guides

    • Why It Works: People love learning new skills or solving problems.
    • Examples:
      • “How to Start a Successful YouTube Channel in 2025”
      • “5 Easy Recipes for Beginners”

    2. Inspirational Stories

    • Why It Works: Emotional, motivational content tends to resonate deeply and is often shared.
    • Examples:
      • “From Zero to Hero: My Journey to Financial Freedom”
      • “Overcoming Failure to Achieve Your Dreams”

    3. Entertaining Challenges

    • Why It Works: Challenges are fun, engaging, and often trendworthy.
    • Examples:
      • “24-Hour No Technology Challenge”
      • “Eating Only One Color for a Day”

    4. Relatable Humor

    • Why It Works: People share content that makes them laugh or reflects their own experiences.
    • Examples:
      • “10 Types of People You Meet at the Gym”
      • “When Your Parents Try to Use Instagram”

    5. DIY and Hacks

    • Why It Works: Practical, time-saving tips and creative projects attract a wide audience.
    • Examples:
      • “10 Life Hacks to Save Money”
      • “DIY Room Makeover on a Budget”

    6. Controversial or Thought-Provoking Topics

    • Why It Works: Content that sparks debate or challenges conventional thinking is highly shareable.
    • Examples:
      • “The Truth About Social Media Algorithms”
      • “Are College Degrees Still Worth It?”

    7. Behind-the-Scenes Content

    • Why It Works: People enjoy exclusive looks at what happens behind the curtain.
    • Examples:
      • “A Day in the Life of a Content Creator”
      • “How We Shot Our Viral Video”

    8. Trending Topics

    • Why It Works: Piggybacking on current trends or events boosts visibility.
    • Examples:
      • “Explaining the Latest AI Buzzwords”
      • “Reacting to [Popular Movie/TV Show/Game]”

    9. Lists and Countdown Videos

    • Why It Works: Easily digestible formats with a clear structure are popular.
    • Examples:
      • “Top 10 Travel Destinations for 2025”
      • “5 Books That Changed My Life”

    10. Challenges to Your Audience

    • Why It Works: Interactive content encourages viewers to participate and share.
    • Examples:
      • “The 30-Day Fitness Challenge”
      • “Can You Solve This Riddle?”

    11. Feel-Good Content

    • Why It Works: Heartwarming or uplifting stories create positive emotions.
    • Examples:
      • “Rescuing a Stray Dog and Changing Its Life”
      • “Random Acts of Kindness That Will Restore Your Faith in Humanity”

    12. Quick Tips and Mini Lessons

    • Why It Works: Bite-sized, actionable advice is easy to consume and share.
    • Examples:
      • “5 Productivity Tips for Busy People”
      • “Quick Guide to Mastering Your Smartphone Camera”

    These ideas are versatile and can be adapted for any niche or audience. Let me know if you’d like help refining them for your specific channel!

  • How do Search Engines approach single-page websites? (Tamil) Search Analyst Sasikumar Talks.

    Search engines approach single-page websites differently than traditional multi-page websites because of their unique structure and navigation. Here’s how they handle single-page websites and some best practices for optimizing them:


    Challenges Search Engines Face with Single-Page Websites

    1. Content Visibility
      • Single-page websites often load additional content dynamically using JavaScript, which can make it difficult for search engine bots to index all the content.
      • If the bots can’t access the dynamically loaded content, it might not appear in search results.
    2. URL Structure
      • Traditional websites have unique URLs for each page, making it easy for search engines to categorize and rank content.
      • Single-page websites often rely on fragment identifiers (e.g., #section) or JavaScript for navigation, which aren’t always treated as separate pages by search engines.
    3. Keyword Targeting
      • With a single URL, it’s challenging to target multiple distinct keywords effectively. Search engines might struggle to understand the website’s relevance to different topics.
    4. Page Speed
      • Single-page websites often load all or most of their content upfront, which can increase load times and affect rankings negatively.

    How Search Engines Handle Single-Page Websites

    1. Rendering JavaScript
      • Modern search engines like Google can render JavaScript, but it’s not always foolproof. If important content is hidden or takes too long to load, it might not be indexed.
    2. Anchor Links
      • If the single-page site uses anchor links (#section), search engines will treat the page as one entity but may consider anchor text for relevance.
    3. Crawling Efficiency
      • Since single-page websites often lack traditional site hierarchy, search engines rely on internal links, structured data, and meta tags to understand the site’s content.

    Best Practices for Optimizing Single-Page Websites

    1. Enable Server-Side Rendering (SSR) or Pre-rendering
      • Ensure that all critical content is visible to search engines without relying on JavaScript execution. Tools like Next.js or services like prerender.io can help.
    2. Use Descriptive HTML Elements
      • Properly structure the page with headings (<h1>, <h2>, etc.), meta tags, and descriptive alt attributes for images. This helps search engines understand the content hierarchy.
    3. Optimize for Speed
      • Minimize page load times by compressing images, using lazy loading, and optimizing JavaScript and CSS files.
    4. Create Scrollable Sections with Unique IDs
      • Use IDs to define sections (#about, #services) and ensure these sections have distinct, keyword-rich headings and content.
    5. Leverage Schema Markup
      • Add structured data to help search engines understand the type of content and its purpose (e.g., FAQPage, Organization, or Product schema).
    6. Use Canonical Tags
      • If the site is mirrored or content is duplicated in other locations, use canonical tags to indicate the primary URL.
    7. Optimize Meta Tags
      • Craft compelling and keyword-rich meta titles and descriptions that cover the page’s primary focus.
    8. Generate Backlinks
      • Build quality backlinks to your site, as they signal authority and relevance to search engines.
    9. Provide a Sitemap
      • Submit a sitemap to Google Search Console, even for a single-page site, to ensure all dynamic content is crawled.
    10. Include Analytics and Event Tracking
    • Use tools like Google Analytics and track user interactions (e.g., clicks, scroll depth) to understand and improve user behavior and engagement.

    By implementing these strategies, single-page websites can overcome SEO limitations and perform well in search rankings. Let me know if you’d like more specific advice tailored to your site!

  • Authorship Markup. rel=”author”. (Tamil) Search Analyst Sasikumar Talks

    Hello everyone, and welcome to Sasikumar Talks! I’m your host, Sasikumar, and in this channel, we’ll be exploring Authorship Markup.

    Authorship markup is a type of markup language that allows authors to link their content to their profile, indicating to search engines that they are the true creators of the content. The rel=”author” attribute is a specific type of authorship markup that is used in HTML to specify the author of a webpage.

    When you add the rel=”author” attribute to a hyperlink, you are indicating that the linked page is written by the person or entity identified by the linked page’s authorship markup. This can be useful for search engine optimization (SEO) purposes, as Google and other search engines may use authorship markup as a signal in their search algorithms.

    It’s important to note that Google has since discontinued its authorship program, meaning that authorship markup no longer has a direct impact on search rankings. However, there are still potential benefits to using authorship markup, such as helping to establish the author’s authority and credibility, and potentially increasing click-through rates by displaying a photo and bio snippet next to search results.

    here are some examples of how rel=”author” markup can be used:

    Blog Posts: If you’re a blogger, you can use authorship markup to identify yourself as the author of your blog posts. By adding rel=”author” to a hyperlink that leads to your Google+ profile, you can help search engines recognize your authorship and potentially increase your visibility in search results.

    Articles: Similarly, if you write articles for other websites or publications, you can use rel=”author” to link your content back to your own Google+ profile. This can help establish your authority as a writer and potentially increase traffic to your own website or blog.

    Multi-Author Websites: If you run a website with multiple authors, you can use rel=”author” markup to identify each author on their respective pages or posts. This can help readers easily identify who wrote each piece of content and potentially increase their trust in your website as a source of information.

    E-commerce Product Pages: If you sell products online, you can use rel=”author” to identify the author of your product descriptions or reviews. This can help establish the credibility of your products and potentially increase sales by building trust with your customers.

    Overall, the rel=”author” markup can be used in a variety of ways to help identify and establish the authority of content creators online.

  • Photoshop vs Illustrator: A Guide to Graphic Design Tools. Sasikumar Talks. (Tamil)

    Hi friends, I am here to explain some important features of Photoshop that will help you to edit and enhance your photos and designs.

    First, let me introduce you to the Liquify tool. This tool allows you to distort and manipulate images, including facial features or other areas of the photo. You can adjust things like the size of someone’s eyes or the shape of their nose, and even stretch or warp parts of the image.

    Next, the 3D tool in Photoshop allows you to create and manipulate 3D objects and text. You can add textures, lighting effects, and even animate your creations.

    Plugins are add-ons to Photoshop that can enhance its functionality. These can include things like additional filters, effects, and tools that can make your editing experience more efficient and creative.

    In addition to the Liquify tool and 3D tool, Photoshop also offers ready-made effects that you can apply to your photos with just a click. These include things like blurs, sharpening, and artistic effects that can add a unique touch to your images.

    Now, let’s talk about the differences between Photoshop and Illustrator. While both are powerful tools for creating graphics and designs, they have different strengths. Photoshop is mainly used for editing and manipulating photos, while Illustrator is used for creating vector graphics like logos and illustrations.

    Photoshop is better suited for working with raster images, while Illustrator is better for creating graphics that need to be scalable without losing quality. Additionally, Illustrator has a more robust set of tools for working with typography and creating precise shapes and paths.

    In summary, Photoshop offers a wide range of tools and features for editing and enhancing photos, including the Liquify tool, 3D tool, plugins, and ready-made effects. Illustrator is a vector-based graphics tool that is best for creating logos, illustrations, and precise shapes.

    1. Photoshop is mainly used for editing and manipulating photos, while Illustrator is used for creating vector graphics like logos and illustrations.
    2. Photoshop is better suited for working with raster images, while Illustrator is better for creating graphics that need to be scalable without losing quality.
    3. Photoshop has more tools and features for editing photos, including filters, adjustments, and effects, while Illustrator has more tools for creating precise shapes and paths.
    4. Photoshop supports layers and masks, while Illustrator supports layers and artboards.
      Photoshop has a wider range of brushes and drawing tools, while Illustrator has more robust typography tools.
    5. Photoshop works in pixels, while Illustrator works in vectors.
    6. Photoshop has a more user-friendly interface for photo editing, while Illustrator has a more complex interface for vector graphics.
    7. Photoshop has a wider range of file formats it can open and edit, while Illustrator has more limited file format support.
    8. Photoshop is better for retouching photos and adding special effects, while Illustrator is better for creating graphics and logos from scratch.
    9. Photoshop is commonly used by photographers and designers who work with photos, while Illustrator is commonly used by graphic designers and illustrators who work with vector graphics.

  • Photoshop Simplified. (Tamil) Search Analyst Sasikumar Talks.

    Photoshop is a powerful graphic design and photo editing software developed by Adobe Systems. It is widely used by professionals and amateurs alike for tasks ranging from simple image retouching to complex digital art creation.


    Key Features of Photoshop

    1. Image Editing:
      • Adjust brightness, contrast, colors, and sharpness.
      • Retouch and restore old photos by removing blemishes, scratches, or other imperfections.
    2. Graphic Design:
      • Create custom designs, logos, and banners.
      • Add text, shapes, and artistic elements to your work.
    3. Layer-Based Editing:
      • Work with multiple layers to organize your edits and designs.
      • Each layer can be edited independently, allowing for non-destructive changes.
    4. Selection Tools:
      • Make precise selections with tools like the Lasso, Quick Selection, and Magic Wand.
      • Isolate parts of an image for detailed editing.
    5. Advanced Photo Manipulation:
      • Use tools like the Clone Stamp, Content-Aware Fill, and Healing Brush for seamless edits.
      • Combine images to create composites or surreal artwork.
    6. Filters and Effects:
      • Apply artistic filters, blur effects, and textures to transform images.
      • Use the Liquify Tool for creative distortions.
    7. Text and Typography:
      • Add and customize text with a wide range of fonts, colors, and effects.
      • Use features like kerning, leading, and alignment for professional typography.
    8. 3D and Video Editing (Advanced Use):
      • Work with 3D models and add textures.
      • Perform basic video edits and add visual effects.
    9. File Formats:
      • Supports a variety of file formats, including PSD (native format), JPEG, PNG, GIF, and more.
    10. Integration with Adobe Suite:
      • Seamlessly works with other Adobe products like Illustrator, Lightroom, and After Effects.

    Who Uses Photoshop?

    • Photographers: For retouching and enhancing photos.
    • Graphic Designers: To create layouts, designs, and digital artwork.
    • Digital Artists: For drawing, painting, and creating complex compositions.
    • Web Designers: For creating mockups and optimizing images for the web.

    Why Photoshop Is Popular

    • Versatility: Can handle a wide range of creative tasks.
    • Precision Tools: Offers unparalleled control over edits.
    • Community Support: Large user base with extensive tutorials and resources.
    • Regular Updates: Adobe consistently adds new features and tools.

    Photoshop is a go-to tool for anyone looking to elevate their creativity, whether for professional work or personal projects.