SasikumarTalks.com (1000+ Digital Marketing, SEO, Career, Business & Technology Blog Posts)

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  • SEO Class 24.10: All about Ahrefs. (Tamil) Search Analyst Sasikumar Talks.

    In this video, I am explaining Ahrefs, an important SEO tool. With the memory word CSK, I have explained the Content explorer, Site explorer, and Keyword explorer in Ahrefs. More details such as backlinks, keyword difficulty, domain comparison, etc. about Ahrefs are shared by me. Kindly watch this video and share your comment.

  • Why do People Dislike a Youtube Video? (Tamil) Search Analyst Sasikumar Talks.

    This video helps you to understand why some people dislike some videos. The key answer is people dislike a video for silly reasons or really serious reasons. So It is always better to give attention and have a review on your videos again. At the same time, instead of taking dislikes alone into account, one should take likes, shares, subscribers, accrued views, average view duration, etc. to understand the scenario which will help you make decisions for that particular video. Thank you.

  • Paid Subscribers – An Analysis. (Tamil) Search Analyst Sasikumar Talks.

    Paid subscribers are the subscribers that we accrue by paying amount to a particular channel, in this case, a YouTube channel. Dear users, when you get subscribers by paying some amount and by promoting through paying the advertisement, then you should keep one thing in your mind these subscribers, most of the time, I mean 90% of the subscribers, or not actively engaging in your video content. So instead of preferring to paid campaign for your video promotion, you can organically promote your videos and YouTube channel via quality, original and inspiring content. In the meantime, if you want to check the real videos and the actual worth of the video, you can scroll down to the content section. You see the actual comment and how people are discussing the video in the comment section, and the comment section on the YouTube channel will help you to understand the true worth of the video content itself.

  • 5 Unknown/Known facts about YOU.. YOUTUBE VIDEOS. (Tamil) Search Analyst Sasikumar Talks

    Five unknown facts about YouTube. In our daily life, we watch many YouTube videos, and sometimes, we may not be aware of the misinformation prevalent across YouTube videos. I mean, not in all YouTube videos but some videos and, in some cases, many videos. Many children watch youtube videos; parents should teach them about the misinformation that is also there in the YouTube video content because children accept whatever they see and watch on YouTube. They do not question and fully trust it in most cases by most children. Next, not all YouTubers make money because the YouTuber spend a lot of time making videos and they spend a lot of time promoting them. Still, they are not getting money for their effort, but few YouTubers make money. Still, it is not for all cases for all YouTubers. and the third thing I want to share is this, not all YouTube subject expert is not subject experts because YouTubers prepare the script and edit the videos. Subject experts may not be necessary to produce YouTube content. At the same time, YouTubers put a lot of effort, commitment, and consistency into showcasing as subject experts, and this is not for all cases. There is a lot of subject expert who is also giving YouTube videos; The Fourth thing is People to choose YouTubers as a profession. As YouTube not only provides wealth but also creates influence and fame among the audience. Finally, views do not indicate that the content is worth it because some videos get views organically and naturally. You see, Youtube videos are promoted via paid videos and get views because of their payment to video channels. Thank you.

  • Come on, Let’s Google, Trending 5. ரேடியத்தை கண்டுபிடித்தவர் யார்? Sasikumar Talks.

    Come on, let us google five trending things in Tamilnadu. Who discovered radium and then how to avoid depression, and then how to cook the chicken gravy. The 4th question is who is the current president of India, and then the final question is how women became enslaved.

    Thanks for watching this segment, and if you are interested and want me to publish more videos like this in future, please put your thoughts in the comment section.

  • Happy networking! Social Media, Friends and Followers. (Tamil) Sasikumar Talks.

    Hi friends, vanakkam! Sasikumar Talks. Today, I’m going to share some tips and strategies with you on how to increase your social media presence, gain more friends, and attract followers.

    Be authentic: Be true to yourself and let your personality shine through your content. People are more likely to connect with someone genuine and relatable.

    Consistency: Post regularly and maintain a schedule. Consistency is key in keeping your audience engaged and coming back for more.

    Engaging content: Share interesting, informative, or entertaining content that resonates with your target audience. This could be anything from blog posts, photos, videos, or even memes.

    Interact with your audience: Respond to comments, messages, and mentions to build a rapport with your followers. Engaging with your audience makes them feel valued and more likely to stick around.

    Use hashtags: Use relevant hashtags in your posts to increase visibility and reach a wider audience. Research popular and trending hashtags related to your niche and include them in your content.

    Collaborate with others: Partner with other influencers, creators, or even your own followers for collaborations, shoutouts, or guest posts. This can help expose your profile to a new audience.

    Host giveaways or contests: Organize giveaways or contests to incentivize your audience to like, share, and follow your account. This can help boost your visibility and attract more followers.

    Utilize multiple platforms: Branch out to different social media platforms to reach a wider audience. Be sure to adapt your content for each platform, as what works on one platform may not work as well on another.

    Promote your social media accounts: Share your social media handles on other platforms or in your email signature to let people know where they can find you.

    Analyze and optimize: Keep an eye on your analytics to see which types of content perform best. Use this information to tailor your future content and improve your overall social media strategy.

    By following these tips and putting in some time and effort, you can increase your social media presence, make new friends, and grow your followers. Happy networking!

    If you want to build friends on social media, You should engage in your friends’ social media profiles. Friends can only be made by Mutual exchange of relationships, Values, And engagement.

    If you want to build followers in your social media account, Then you should deliver Content consistently and meet your followers’ expectations.

    Just think about how you build friends and followers in real life. In the same way, develop friends and followers On social media channels.

    Thank you for watching this video, and reading this blog, on any day, if you need a social media service, please get in touch with me.

  • SEO Class 32: SEO/SMO/SEM Digital Marketing. Search Analyst Sasikumar Talks

    Reach me: 9176246111 Email: SearchAnalystSasikumarTalks@gmail.com

    In this blog, I want to share about what are the services that I am doing right now as a freelancer. Yes, I am giving digital marketing training SEP training, and apart from that, I am also working as a freelancer to handle and digital marketing projects. If you want these services.. Digital Marketing Services or any online marketing or web promotion services, you can contact me, and I am ready,
    waiting to work with you.

    The services include a Search Engine Optimization service, digital marketing service YouTube channel promotion service, Photoshop and illustration-related service, video editing service, app promotion service, advertisement service, Google Facebook ads, and other online marketing techniques related services.

    For Digital Marketing Training and SEO/SEM/SMO/Design/Editing Projects, Reach me.

  • ADLIBS: Basic Digital Advertising. (Tamil) Search Analyst Sasikumar Talks Google ads, etc

    Here’s a table summarizing ad targeting options:

    Targeting OptionDescriptionExample Usage
    DemographicsTarget based on age, education level, income, marital status, etc.Advertising luxury items to high-income individuals aged 35–50.
    LanguageTarget users based on the language they speak or prefer.Displaying ads in Spanish for Spanish-speaking users.
    LocationTarget by geographic location, such as country, region, city, or radius around a specific area.Promoting a local restaurant to users within a 5-mile radius.
    InterestsTarget users based on their hobbies, preferences, and online activities.Advertising fitness products to users interested in health and wellness.
    BehaviorTarget users based on their past activities, purchase history, or device usage.Showing ads for travel packages to users who recently searched for flights.
    GenderTarget based on the user’s identified gender (e.g., male, female, non-binary).Promoting makeup products primarily to female-identifying users.
    Device TypeTarget based on the device users are using (e.g., mobile, desktop, tablet).Optimizing mobile-friendly ads for smartphone users.
    Connection TypeTarget users based on their internet connection (e.g., Wi-Fi, 4G).Displaying video ads to users with high-speed internet connections.
    Custom AudiencesTarget users based on your own data, such as email lists or website visitors.Retargeting ads to users who abandoned a shopping cart on your e-commerce site.
    Lookalike AudiencesTarget users similar to your existing customers, based on shared characteristics.Reaching potential new customers with similar traits to your loyal buyers.
    Time/Day TargetingTarget users based on specific times of the day or days of the week.Running ads during lunch hours to promote meal delivery services.
    KeywordsTarget based on keywords users have searched for or content they’ve interacted with.Showing ads for photography gear to users searching for “best cameras.”
    EngagementTarget users who have interacted with your posts, videos, or pages.Promoting a new product to users who liked your social media posts.

  • Why did I choose that particular shop? (Tamil) Search Analyst Sasikumar Talks

    When reflecting on why you chose a particular shop, your decision was likely influenced by a combination of factors. Here are some potential reasons:


    1. Convenience

    • Location: The shop might be close to your home, workplace, or a frequent route.
    • Accessibility: Easy parking, public transport access, or minimal crowding may have played a role.

    2. Quality of Products or Services

    • Reputation: You may have heard positive reviews about the shop.
    • Product Range: The shop offers specific items you were seeking, especially if they’re unique or hard to find.
    • Reliability: Consistent quality or availability of products.

    3. Price and Value

    • Affordability: Competitive pricing might have been a deciding factor.
    • Deals and Discounts: Ongoing promotions or loyalty programs could have swayed your decision.
    • Perceived Value: Even if it wasn’t the cheapest option, the value you received for the price was worth it.

    4. Brand Loyalty

    • Familiarity: You’ve shopped there before and had a positive experience.
    • Trust: You feel confident in the brand or shop’s reliability and ethical practices.

    5. Recommendations

    • Word of Mouth: Friends or family suggested the shop.
    • Online Reviews: Positive reviews or high ratings influenced your choice.

    6. Customer Experience

    • Service Quality: Friendly, knowledgeable, or attentive staff can make a shop more appealing.
    • Ambiance: A clean, welcoming, or aesthetically pleasing environment adds to the appeal.
    • Ease of Shopping: Organized layout, user-friendly online experience, or efficient checkout process.

    7. Emotional Connection

    • Nostalgia: You may have a sentimental attachment to the shop.
    • Personalization: Shops that remember your preferences or make you feel valued often stand out.

    8. Ethical or Social Values

    • Sustainability: The shop’s commitment to eco-friendly practices.
    • Support for Local Business: You might prioritize supporting local or small businesses.

    9. Availability

    • Stock Levels: The shop had what you needed in stock when you needed it.
    • Exclusivity: It offers products or services you couldn’t find elsewhere.
  • SEO Class 15.5: All about Links. (Tamil) Search Analyst Sasikumar Talks.

    In this session, we’ll cover the critical role that links play in Search Engine Optimization (SEO). Links are foundational to search engine algorithms, representing a core aspect of how search engines discover, index, and rank content.


    1. Types of Links in SEO

    a. Internal Links

    • Definition: Links that connect one page to another within the same domain.
    • Purpose:
      • Help users navigate your site.
      • Distribute link equity across your pages.
      • Improve site structure and crawlability.
    • Best Practices:
      • Use descriptive anchor text.
      • Link to important pages (pillar content).
      • Avoid overloading with too many links on a single page.

    b. External Links (Outbound Links)

    • Definition: Links from your site to other websites.
    • Purpose:
      • Provide additional value to readers by linking to credible sources.
      • Enhance your content’s authority by referencing trusted sites.
    • Best Practices:
      • Link to high-quality, relevant sources.
      • Use “nofollow” attributes if linking to untrusted sites or paid content.

    c. Backlinks (Inbound Links)

    • Definition: Links from other websites pointing to your site.
    • Importance:
      • Indicate your site’s authority and relevance.
      • Are a primary ranking factor for search engines.
    • Best Practices:
      • Focus on earning natural backlinks.
      • Avoid manipulative practices like buying links.

    2. Link Attributes and Their Importance

    a. DoFollow Links

    • Allow search engines to pass authority (link juice) from one site to another.
    • Essential for improving rankings.

    b. NoFollow Links

    • Include an attribute (rel="nofollow") that instructs search engines not to pass link equity.
    • Useful for sponsored links, user-generated content, or untrusted sources.

    c. Sponsored Links

    • Use rel="sponsored" for paid or promotional links.

    d. UGC Links

    • Mark links in user-generated content (e.g., forums, comments) with rel="ugc" to signal they’re from users.

    3. The Role of Anchor Text

    • What It Is: The clickable text in a hyperlink.
    • Why It Matters: Search engines use anchor text to understand the context of the linked page.
    • Tips:
      • Be descriptive and concise.
      • Avoid generic phrases like “click here.”
      • Use keywords naturally, but don’t over-optimize.

    4. Link Building Strategies

    a. Organic Link Earning

    • Create high-quality, shareable content (e.g., blog posts, infographics, tools).
    • Engage in guest blogging on relevant sites.

    b. Outreach

    • Connect with industry influencers, bloggers, and site owners to request links.

    c. Broken Link Building

    • Identify broken links on other sites and suggest your content as a replacement.

    d. Content Partnerships

    • Collaborate with other websites to co-create or share content.

    5. Common Link Mistakes to Avoid

    • Link Farming: Participating in schemes to gain excessive links from unrelated sites.
    • Low-Quality Directories: Listing your site in irrelevant or spammy directories.
    • Over-Optimized Anchor Text: Stuffing keywords in anchor text to manipulate rankings.
    • Ignoring Internal Links: Missing opportunities to connect valuable content within your site.

    6. Tools for Link Analysis

    • Google Search Console: Monitor and analyze backlinks and internal links.
    • Ahrefs: Check link profiles, analyze competitors, and find link-building opportunities.
    • SEMrush: Evaluate your backlink strategy and discover potential gaps.
    • Moz Link Explorer: Assess link quality and domain authority.

    7. Measuring Link Performance

    • Key Metrics:
      • Domain Authority (DA) or Domain Rating (DR)
      • Number of backlinks and referring domains
      • Anchor text distribution
      • Traffic from linked pages
    • Regular Audits: Use link analysis tools to disavow toxic links that could harm your SEO.

    Conclusion

    Links are vital for SEO, functioning as pathways for users and indicators of content quality for search engines. By understanding the types of links, optimizing their use, and building a strong link profile, you can significantly enhance your website’s visibility and authority in search engine results.