In today’s digital landscape, social media has become an indispensable tool for businesses, influencers, and organizations looking to build their online presence. However, promoting a brand on social media is not a one-size-fits-all task. It requires a careful balance between paid and organic promotion to effectively grow a following, engage an audience, and achieve long-term goals.
Organic promotion refers to non-paid marketing strategies that naturally attract an audience over time. The term "organic" is often associated with gradual, natural growth, much like how plants grow slowly without the help of artificial chemicals.
Many people assume that organic promotion implies a slow, natural process. While the process may take longer than paid advertising, the term "organic" doesn’t solely refer to the pace but rather the non-artificial nature of the promotion. It’s a method of growing a following by creating content that resonates with the audience and encourages them to engage with the brand naturally, without paid incentives.
Social media optimization (SMO) plays a vital role in achieving success through organic promotion. It involves strategically using social media platforms to increase awareness, engagement, and follower growth.
Given the complexity and demands of managing a social media strategy, having a dedicated social media specialist is crucial. A full-time specialist can ensure consistent engagement, strategic adaptations, and long-term growth.
The number of people needed to manage social media depends on the size of the organization, the scope of the strategy, and the number of platforms being managed. Small businesses may need 1-3 people, while larger organizations might require 5-10 or more.