Digital Advertising

Digital Advertising is the practice of using digital channels to promote products, services or brands. It’s a way of reaching out to potential customers through the internet using various digital platforms such as search engines, social media, email, and websites.

Think of it this way, you might have seen ads while scrolling through your Facebook feed, or watched a video with a sponsored message before it starts. These are examples of digital advertising.

The main goal of digital advertising is to target a specific audience and drive them to take a specific action such as visiting a website, making a purchase, or signing up for a service.

Digital advertising also provides a lot of flexibility, as it allows you to track and measure the results of your campaigns in real-time, and adjust them accordingly. This means you can optimize your campaigns to get the best possible return on investment.

So, in simple words, Digital Advertising is the process of promoting products, services or brands through various digital channels and platforms to reach a target audience and drive a specific action.