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Rare 5 Marketing Strategies – Sasikumar Talks

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Here’s an explanation of each marketing concept:

1. Partnership Marketing

  • What it is: A strategy where two or more companies work together to promote their brands, products, or services.
  • Why it works: Businesses leverage each other’s strengths, such as their customer base, brand reputation, or resources.
  • Examples:
    • A travel agency partnering with a hotel chain to offer vacation packages.
    • Fitness brands collaborating with health food companies to cross-promote.

2. Performance Marketing

  • What it is: A results-oriented marketing strategy where advertisers only pay for specific outcomes, such as clicks, leads, or sales.
  • Why it works: Ensures efficient use of marketing budgets by focusing on measurable actions and ROI (Return on Investment).
  • Common methods:
    • PPC (Pay-Per-Click): Paying for every click on your ad.
    • Affiliate Marketing: Partners earn a commission for driving sales or traffic.
    • Social Media Ads: Platforms like Facebook or Instagram drive measurable results.

3. Meta Marketing

  • What it is: A broader marketing philosophy that looks at trends, culture, and the overall marketing ecosystem to create long-term strategies.
  • In modern terms: The phrase can also refer to strategies specific to Meta’s platforms (Facebook, Instagram, WhatsApp).
  • Why it works: It ensures marketing strategies align with societal and industry changes, offering relevance and adaptability.

4. Highlight and DimMarketing

  • What it is: A conceptual approach where you emphasize the most appealing aspects (highlight) of your product/service while downplaying or masking the less attractive ones (dim).
  • Why it works: It directs consumer focus toward the strengths of a product or service, enhancing its appeal.
  • Examples:
    • A car advertisement focusing on luxury features while subtly minimizing less favorable aspects like fuel consumption.

5. Attribution Marketing

  • What it is: The process of identifying which marketing channels or actions are driving conversions.
  • Why it works: It helps businesses optimize their spending by focusing on the most effective channels.
  • Common models:
    • Last Click Attribution: The final touchpoint before a conversion gets full credit.
    • Multi-Touch Attribution: Distributes credit across multiple touchpoints in the customer journey.
    • First Touch Attribution: The first interaction gets all the credit.

These concepts, when applied effectively, enable businesses to develop more targeted, efficient, and impactful marketing strategies. Let me know if you’d like examples, visual aids, or real-world case studies for any of these!

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