Advertise Section
Ad limits per Page: Pages have a set ad limit (depending on ad spend). Optimize by consolidating ads under broad targeting to avoid limits.
Campaign Planner: A secret feature: You can predict reach, frequency, and budget before running a campaign for different audiences.
Creative Hub: Use this tool to mockup ads and share previews before publishing. Great for client approvals and team collaboration.
Automated Rules: Set rules like “Pause ads if CPC grater than ₹10.” Saves time and budget for campaign optimization.
Events Manager: Did you know? Events Manager can detect issues with your Pixel or Conversions API setup automatically.
Analyze and Report Section
Audience Insights: It’s not just for Facebook. Insights show cross-platform behaviors (like Instagram or WhatsApp trends) to refine targeting.
Ads Reporting: Most specialists underuse custom breakdowns like “Device type” and “Placement” to identify the most cost-effective spots.
Traffic Analysis Report: This underused tool shows exactly where ad clicks drop off, helping to fine-tune the customer journey.
Sell Products and Services Section
Commerce Manager: Facebook Shops are mobile-first storefronts with 10% higher conversion rates than traditional websites.
Appointments: Set up appointment reminders via Messenger or WhatsApp to reduce no-shows by up to 35%.
Monetization
Monetization: Many digital creators don’t realize that Facebook can pay you via Ad Breaks on videos longer than 3 minutes.
Stars Program: Live creators can earn money through virtual Stars sent by their audience. It’s like YouTube Super Chats.
Interesting General Insights
Meta Brand Collabs Manager: Brands often connect with influencers through this tool to run co-branded campaigns faster. Hidden opportunity!
Automated Rules Pro Tip: Use seasonal rules to automatically boost ad budgets during holidays or major sale events.
Engagement Metrics: Ads with 3+ emojis in their copy can increase engagement by up to 25% on Facebook Ads.