Meta Business Suite Tamil (Part 1) – Sasikumar Talks

Manage Section
Business Support Home: You can request support for business issues directly, but response times vary. Pro tip: Use higher ad spend for faster support in some cases.

File Manager: Little-known fact: You can manage creative files centrally and integrate them directly with ads to save time.
Business Apps: Third-party integrations (like HubSpot, Canva, etc.) can directly sync your tools for smoother workflows. Many users overlook this.

Instant Forms: Conversion rates on Instant Forms are 3x higher than regular landing pages due to the auto-fill feature.
Engage Audience Section

WhatsApp Manager: Businesses with verified accounts see 50% more open rates than SMS or email campaigns. Leverage it for customer engagement.

Planner: Many specialists don’t realize that Facebook Planner can automatically optimize posting schedules based on your audience’s active times.

Inbox: Combine messages from Messenger, Instagram, and comments into one place. Most people underuse its automation rules.

Leads Center: Exporting leads to a CRM tool is crucial. Pro tip: Use automated lead follow-ups for quicker conversions.
Content Section

Sound Collection: Facebook offers a free library of high-quality music and sound effects. Many creators still pay for sounds unnecessarily.

Live Dashboard: Hidden gem: You can analyze live streaming metrics like average watch time and audience drop-offs in real-time.