Category: Google

  • Use AI to create a background image. Change background & apply visual effects in Google Meet

    Steps to Change Background and Apply Visual Effects in Google Meet
    Start or Join a Meeting:

    Open Google Meet.
    Start or join a meeting.
    Open the Visual Effects Panel:

    In the meeting preview (before joining) or during the meeting, click on the “Apply visual effects” option.
    Before joining, it appears in the bottom-right corner of your preview screen.
    During a meeting, hover over your self-view, click on the three dots (More Options), and select “Apply visual effects”.
    Change Background:

    Blur Background:
    Select “Slight Blur” or “Heavy Blur” to keep your background indistinct.
    Replace Background:
    Choose from the available preset images in Google Meet.
    To upload a custom background:
    Click “+” (Add Background) or “Upload Background”.
    Select an image from your computer.
    Turn Off Background Effects:
    Click “No Effects” if you prefer to disable background changes.
    Apply Visual Effects:

    Studio Lighting:
    Toggle on the “Studio Lighting” option to enhance brightness and simulate professional lighting.
    Background Filters:
    Add filters to modify the color tone or create a fun visual effect.
    Auto Framing:
    Enable this feature to automatically keep yourself centered in the frame.
    Animated Backgrounds:
    Select dynamic animated backgrounds if supported on your device.
    Save and Preview Changes:

    After applying your desired effects, preview how they look in the preview window.
    Click “Join Now” or continue with the meeting.
    System Requirements for Visual Effects
    Make sure your device meets the minimum hardware specifications for these features to work optimally.
    Ensure hardware acceleration is enabled in your browser settings.
    For best results, use a well-lit environment to complement visual effects like Studio Lighting and Background Blur.

    Let me know if you need further assistance or guidance

  • Google Meet: Turn on studio lighting

    To enhance your video quality in Google Meet, you can enable the “Studio lighting” feature, which simulates studio-quality lighting by allowing you to adjust lighting positions, brightness, and color.

  • Conversion Linker Tamil. SasikumarTalks

    Conversion linker
    Conversion linker tags are used to help tags measure click data so that conversions are measured effectively. Deploy a conversion linker tag on any page where visitors may land after they click an ad or promotion.

    When people click on your ads, the URL of the conversion page on your website typically includes information about the click. When a site visitor takes an action that you’ve tagged as a conversion (e.g. when a Google Ads conversion tag is fired), the click information is used to associate that conversion with the click that brought the visitors to your site.

    The conversion linker tag automatically detects the ad click information in your conversion page URLs, and stores this information in first-party cookies and browser local storage on your domain for web pages, and passes the data in URLs for AMP pages. If you use a conversion linker tag with Google Marketing Platform products, the conversion linker tag may also store unique identifiers in those cookies.

    Basic setup
    An animation showing how to set up Conversion Linker in Tag Manager.

    To set up a conversion linker tag:

    Click Tags and then New.
    Click Tag Configuration and select Conversion Linker.
    Select a trigger. In most cases, you should use a trigger that fires on all page views, or on specific page views where site visitors will land after an ad is clicked.
    Save and publish your tag configuration.
    Instances of conversion linker tags for web and AMP containers will have the additional option to link across domains and web containers will also include the ability to override cookie settings.

    Link across domains
    Conversion linker tags in web and AMP containers can be configured to link across domains for cases where you have the landing pages and conversion pages on multiple domains. When you select this option, hyperlinks that point to a linked domain will have a linker parameter appended to the URL. A destination domain with a compatible linker tag will check inbound URLs for linker parameters. If a valid linker parameter is found, a 1st party measurement cookie is extracted and stored. Learn more.

    To configure the conversion linker tag to work with multiple domains:

    Select Enable linking across domains. This setting will enable this tag to handle incoming links that have a linker parameter.
    Optional, but recommended for web and AMP containers: In Auto Link Domains, enter a list of domains that should be linked with this tag. Any links that point to a domain listed in this field will have a linker parameter appended to the URL.
    Optional for web containers: To link forms, set Decorate Forms to true.
    Optional for web containers: If you need to tell Tag Manager to read the unique parameter from a fragment (#) instead of a standard query (?), set URL Position to Fragment. Otherwise, leave this option set to the default Query Parameter option

  • Floodlight in Tag manager – Sasikumar Talks Floodlight in Tamil

    Floodlight is a feature within Google Tag Manager (GTM), typically used with Google Marketing Platform (GMP) for tracking and measuring conversions and user interactions on your website. It is a critical part of the Campaign Manager 360 suite, enabling advertisers to gather detailed data for optimizing digital marketing campaigns.

    Key Features of Floodlight:
    Conversion Tracking: Measure specific actions (conversions) taken by users, like form submissions, purchases, or sign-ups.
    Audience Building: Create custom audiences based on user behavior for targeted advertising.
    Dynamic Remarketing: Show personalized ads to users based on their activity.
    Detailed Reporting: Gain insights into user journeys, campaign effectiveness, and ROI.
    How Floodlight Works in Tag Manager:
    Floodlight in GTM uses Floodlight tags to track conversions and activity. These tags are containers for a piece of tracking code that sends data to Campaign Manager 360.

    Steps to Set Up Floodlight in GTM:
    Obtain Floodlight Tag Details:

    Login to Campaign Manager 360.
    Navigate to the Floodlight configuration page and copy the details such as Activity Group, Activity Name, and Floodlight ID.
    Create a New Tag in GTM:

    Go to your Google Tag Manager account.
    Select Tags and click on New.
    Choose the Floodlight Sales Tag or Floodlight Counter Tag template.
    Configure Floodlight Tag:

    Floodlight Activity ID: Enter the ID provided in Campaign Manager.
    Activity Group: Specify the group for organizing tags.
    Custom Parameters: Add dynamic values like revenue or product category if needed.
    Set Up Triggering:

    Determine when the Floodlight tag should fire (e.g., on form submissions, page views, or purchase confirmation pages).
    Add a corresponding trigger in GTM.
    Test and Debug:

    Use the Preview Mode in GTM to ensure the Floodlight tag is firing correctly.
    Check the data sent to Campaign Manager in the real-time reports.
    Publish Changes:

    Once verified, publish the container in GTM to make the tag live.
    Types of Floodlight Tags:
    Sales Tag:

    Tracks transactions or revenue-related events.
    Example: Recording purchase details after a successful checkout.
    Counter Tag:

    Tracks non-monetary interactions like page views, form completions, or button clicks.
    Advantages of Using Floodlight Tags in GTM:
    Centralized Management: Manage all your tags and triggers in one place.
    Flexibility: Easily update or change Floodlight tags without modifying website code.
    Integration with GMP: Seamlessly integrates with tools like Google Analytics 360, Campaign Manager, and Search Ads 360.