Ad copy refers to the text used in an advertisement. It includes headlines, descriptions, and calls to action, all aimed at convincing the audience to take a specific action.
The primary role of ad copy is to persuade and inform, explaining why a product or service is valuable and guiding users toward clicking, purchasing, or engaging further.
An ad is the complete promotional message, which can include text, images, videos, design elements, and even audio. The ad is the final, fully-formed message delivered to the audience.
In contrast to ad copy, an ad encompasses all components of a promotional piece and often combines multiple elements to engage and convert users.
While ad copy plays a critical role in delivering persuasive messages, the ad brings everything together to capture attention and encourage action. Both elements must work harmoniously to create a successful advertisement.
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