100 Pricing Models for Marketing Products or Services

This document lists 100 pricing models that can be used to market products or services, complete with examples and concise definitions.

1. Subscription Pricing

• Definition: Customers pay a recurring fee (monthly or yearly) to access a product or service.
• Example: Netflix, Adobe Creative Cloud

2. One-Time Purchase

• Definition: Customers pay a single upfront fee to purchase a product or service.
• Example: Buying a smartphone, purchasing a book

3. Pay-As-You-Go (Usage-Based Pricing)

• Definition: Customers are charged based on how much they use a product or service.
• Example: AWS cloud services, utility bills

4. Freemium Model

5. Tiered Pricing

6. Dynamic Pricing

7. Product Bundling

8. Penetration Pricing

9. Skimming Pricing

10. Value-Based Pricing

11. Pay-What-You-Want

12. Razor and Blade Model (Loss Leader)

13. Auction-Based Pricing

14. Geographic Pricing

15. Pay-Per-Click (PPC) and Pay-Per-Lead

16. Flat-Rate Pricing

17. Commission-Based Pricing

18. Psychological Pricing

19. Premium Pricing

20. High-Low Pricing

21. Leader Pricing

22. Bundle Pricing

23. Cost-Plus Pricing

24. Project-Based Pricing

25. Retainer Pricing

26. Hourly Pricing

27. Performance-Based Pricing

28. Time-Based Pricing

29. Economy Pricing

30. Premium Economy Pricing

31. Sliding Scale Pricing

32. Surge Pricing

33. Value for Money Pricing

34. Decoy Pricing

35. Odd-Even Pricing

36. Bait and Hook Pricing

37. Personalized Pricing

38. Versioning Pricing

39. Microtransactions

40. Cross-Subsidization Pricing

41. Loyalty Pricing

42. Free Trial Pricing

43. Pay-Later Pricing

44. Zero-Dollar Pricing

45. Inflation-Based Pricing

46. Lock-In Pricing

47. Negative Margin Pricing

48. Clearance Pricing

49. First-Time User Pricing

50. Beta Pricing

51. Monopoly Pricing

52. Multichannel Pricing

53. Volume Pricing

54. Reverse Pricing

55. Markup Pricing

56. Custom Pricing

57. Referral Pricing

58. Barter Pricing

59. Equity-Based Pricing

60. Cooperative Pricing

61. Membership Pricing

62. Time-of-Use Pricing

63. Participatory Pricing

64. Exchange Pricing

65. Gradual Price Increase

66. Reverse Auction Pricing

67. Gated Pricing

68. Pre-Paid Pricing

69. Floating Pricing

70. Peak Pricing

71. Layered Pricing

72. Tied Pricing

73. Collusion Pricing

74. Reverse Subsidy Pricing

75. Anti-Competitive Pricing

76. Bundle Deal Pricing

77. Group Pricing

78. Wholesale Pricing

79. Direct to Consumer Pricing

80. Localization Pricing

81. Event-Based Pricing

82. Fixed Pricing

83. Unit Pricing

84. Step Pricing

85. Progressive Pricing

86. Demand-Based Pricing

87. Open Pricing

88. Auctioneering Pricing

89. Win-Loss Pricing

90. Scalping Pricing

91. Shadow Pricing

92. Marginal Cost Pricing

93. Zone Pricing

94. Step-Down Pricing

95. Managed Pricing

96. Multiple Pricing

97. Option-Based Pricing

98. Metered Pricing

99. Fixed-Variable Pricing

100. Flat-Rate Pricing

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