Digital Marketing & SEO Services and Training in Chennai.

SEO & Digital Marketing Course Details

Digital Marketing Course

1. Introduction to Digital Marketing

1.1 Overview of Digital Marketing

  • What is Digital Marketing?
  • Importance and Benefits of Digital Marketing
  • Traditional Marketing vs. Digital Marketing
  • Current Trends in Digital Marketing

1.2 Digital Marketing Channels

  • Search Engines
  • Social Media
  • Email Marketing
  • Websites
  • Content Marketing
  • Mobile Marketing

2. Website Planning and Development

2.1 Importance of a Website

  • Understanding Websites as a Business Tool
  • Role of Websites in Digital Marketing

2.2 Basics of Website Design

  • Understanding User Experience (UX) and User Interface (UI)
  • Choosing the Right Platform (WordPress, Shopify, Wix, etc.)
  • Domain Name and Hosting Basics

2.3 Website Building

  • Designing Static vs. Dynamic Websites
  • Setting Up a Blog or Ecommerce Website
  • Mobile-Friendly and Responsive Designs

2.4 Website Analytics

  • Introduction to Google Analytics
  • Monitoring User Behavior
  • Setting Goals and Conversion Tracking

3. Search Engine Optimization (SEO)

3.1 Fundamentals of SEO

  • What is SEO and Why is it Important?
  • Search Engine Algorithm Updates
  • SERP (Search Engine Results Page) Structure

3.2 On-Page SEO

  • Keyword Research and Optimization
  • Title Tags, Meta Descriptions, and Headings
  • Internal Linking
  • Image Optimization (Alt Tags, Image Compression)

3.3 Off-Page SEO

  • Backlink Building Strategies
  • Guest Blogging and Outreach
  • Social Signals and SEO
  • Domain Authority and Page Authority

3.4 Technical SEO

  • Website Speed Optimization
  • Mobile Optimization
  • Sitemap and Robots.txt
  • Canonical Tags and Structured Data

3.5 Local SEO

  • Importance of Local SEO
  • Google My Business Optimization
  • Local Keyword Targeting
  • NAP (Name, Address, Phone Number) Consistency

4. Search Engine Marketing (SEM)

4.1 Introduction to SEM

  • What is SEM?
  • Paid Advertising vs. Organic Marketing
  • Understanding Google Ads (Previously AdWords)

4.2 Google Ads Campaign Setup

  • Types of Ads: Search Ads, Display Ads, Video Ads
  • Keyword Match Types
  • Ad Extensions
  • Bidding Strategies

4.3 Performance Tracking

  • Conversion Tracking
  • Quality Score and Its Impact
  • A/B Testing for Ad Optimization

5. Social Media Marketing (SMM)

5.1 Introduction to Social Media Platforms

  • Role of Social Media in Digital Marketing
  • Overview of Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok

5.2 Social Media Strategy

  • Content Creation and Curation
  • Building a Social Media Calendar
  • Community Management and Engagement

5.3 Advertising on Social Media

  • Facebook and Instagram Ads
  • LinkedIn Ads for B2B
  • Twitter Ads and Trends
  • TikTok Ads for Youth-Centric Marketing

5.4 Influencer Marketing

  • Types of Influencers
  • Collaborating with Influencers
  • Measuring ROI of Influencer Campaigns

6. Content Marketing

6.1 The Role of Content

  • What is Content Marketing?
  • Benefits of Content Marketing

6.2 Content Creation

  • Understanding Buyer Personas
  • Types of Content: Blogs, Videos, Podcasts, Infographics
  • Storytelling Techniques

6.3 Content Distribution

  • Organic Content Distribution
  • Paid Content Promotion
  • Using Aggregators for Content Sharing

6.4 Content Marketing Tools

  • Canva for Visual Content
  • Grammarly for Writing
  • BuzzSumo for Content Research

7. Email Marketing

7.1 Introduction to Email Marketing

  • Importance of Email Marketing
  • Understanding Email Marketing Funnels

7.2 Email Campaigns

  • Creating Email Lists
  • Designing Engaging Newsletters
  • A/B Testing Email Subject Lines

7.3 Email Automation

  • Using Tools like Mailchimp and HubSpot
  • Drip Campaigns
  • Measuring Email Campaign Success (Open Rate, Click-Through Rate)

8. Affiliate Marketing

8.1 Understanding Affiliate Marketing

  • What is Affiliate Marketing?
  • How Affiliate Networks Work

8.2 Affiliate Marketing Strategies

  • Choosing the Right Affiliate Programs
  • Tracking Affiliate Campaigns
  • Earning Through Blogs and Social Media

9. Online Reputation Management (ORM)

9.1 Importance of ORM

  • Why Reputation Matters
  • Role of Reviews and Feedback

9.2 Strategies for ORM

  • Responding to Negative Reviews
  • Encouraging Positive Feedback
  • Monitoring Brand Mentions Online

10. Mobile Marketing

10.1 Overview of Mobile Marketing

  • Growth of Mobile Users
  • Why Mobile Marketing Matters

10.2 Mobile Marketing Channels

  • SMS Marketing
  • In-App Advertising
  • Push Notifications

10.3 Mobile SEO

  • Mobile-Friendly Design
  • AMP (Accelerated Mobile Pages)
  • Mobile Analytics

11. Video Marketing

11.1 Why Video Marketing?

  • Popularity of Video Content
  • Platforms for Video Marketing (YouTube, Instagram Reels, TikTok)

11.2 Video Creation

  • Types of Videos: Tutorials, Testimonials, Product Demos
  • Tools for Video Editing (Premiere Pro, Final Cut Pro, Canva)

11.3 Video Optimization

  • SEO for Video (Titles, Descriptions, Tags)
  • Monetizing Videos on YouTube
  • Video Ad Campaigns

12. Analytics and Performance Measurement

12.1 Overview of Analytics

  • Importance of Measuring Campaigns
  • Key Performance Indicators (KPIs) in Digital Marketing

12.2 Google Analytics

  • Setting Up Google Analytics
  • Understanding Metrics (Bounce Rate, Session Duration)
  • Custom Dashboards

12.3 Other Analytics Tools

  • Facebook Insights
  • LinkedIn Analytics
  • Email Marketing Metrics

13. Marketing Automation Tools

13.1 Overview

  • What is Marketing Automation?
  • Benefits of Automation in Digital Marketing

13.2 Popular Tools

  • HubSpot
  • ActiveCampaign
  • Marketo

14. Future Trends in Digital Marketing

  • AI and Machine Learning in Marketing
  • Voice Search Optimization
  • Augmented Reality (AR) and Virtual Reality (VR) in Advertising
  • Blockchain and Data Privacy in Marketing

Mastering Facebook and Instagram Ads: A Comprehensive Guide to Meta Advertising Success

Facebook and Instagram Ads, part of Meta’s unified advertising platform, allow businesses to create highly targeted campaigns across various formats like image, video, carousel, and stories ads. The process begins with setting up Meta Business Manager, linking accounts, and structuring campaigns with specific objectives (awareness, consideration, or conversions). Advanced targeting options, such as custom and lookalike audiences, paired with tools like the Meta Pixel, enable precise retargeting and conversion tracking.

Advertisers can optimize performance through A/B testing, campaign budget optimization, and creative best practices, such as engaging visuals, strong CTAs, and video-focused strategies. With robust analytics in Meta Ads Manager, businesses can measure key metrics (CTR, CPC, ROAS) and continuously refine campaigns for better engagement and ROI.