Google Ads is powerful because it offers massive reach through Google’s dominant search engine, allowing businesses to target users based on intent, keywords, demographics, and location. It operates on a pay-per-click model, providing flexibility and cost control. With advanced analytics, diverse ad formats, and remarketing features, businesses can optimize campaigns for better results. Google Ads also offers geotargeting, dynamic automation, and is mobile-friendly, making it effective for both local and global businesses. These features make it a highly efficient platform for driving traffic, leads, and sales.