Hashtags Increase Engagement: According to a study by TrackMaven, posts with hashtags on Instagram receive 12.6% more engagement than those without. The use of relevant and popular hashtags can significantly boost the visibility and interaction of social media posts.
Optimal Number of Hashtags: Research from Socialbakers indicates that using between 1 to 5 hashtags per tweet on Twitter results in a higher engagement rate compared to those with no hashtags or more than 5 hashtags. On Instagram, the optimal number is between 9 to 12 hashtags per post, maximizing reach and engagement without appearing spammy.
Brand Mentions: A report by Sprout Social found that 83% of users who mentioned a brand in their tweets liked receiving a response from the company. However, only 35% of users actually get a response. This highlights the importance of brands monitoring and engaging with their mentions to improve customer satisfaction and loyalty.
Hashtag Popularity Over Time: A study by BuzzSumo revealed that the lifespan of a hashtag is relatively short. On Twitter, most hashtags only remain popular for about a week, with the top 1% of hashtags achieving more than 75% of their retweets within 48 hours of being posted. This indicates the rapidly changing nature of social media trends.
Impact of Influencer Mentions: According to Influencer Marketing Hub, posts that mention or tag influencers have an engagement rate that is 4 times higher than average. Collaborating with influencers and getting mentions from them can greatly amplify a brand’s reach and engagement on social media platforms.