This video is about backlink strategy and why it might not be working. The speaker, Sasikumar, says that there are a few reasons why a backlink strategy might fail.
One reason is irrelevant backlinks. Backlinks should come from websites that are relevant to your own website. For example, if your website is about digital marketing, you wouldn’t want a backlink from a website about dating.
Another reason is that backlinks take time to work. You shouldn’t expect to see results overnight. It can take months to see the benefits of a backlink strategy.
Here are some tips for creating a good backlink strategy according to the video:
Monitor your backlinks to make sure they are relevant.
Use anchor text in your backlinks. Anchor text is the clickable text in a hyperlink.
Get backlinks from high-quality websites.
Build backlinks to specific pages on your website, not just your homepage.
Monitor your backlinks over time to make sure they are still active.
The speaker says that this is a discussion video and encourages viewers to leave comments with their thoughts and experiences.