Ad Copy is another key aspect in Google ads. Sasikumar Talks #SasikumarTalks

Ad copy refers specifically to the written text used in an advertisement. It includes the headlines, body text, call-to-action (CTA), and any other words used to communicate the message to the audience.

The goal of ad copy is to persuade or inform potential customers. It explains the benefits of the product or service, creates interest, and encourages the user to take an action (like clicking, buying, or signing up).

Examples:
“Get 50% off today – Shop Now!”
“Try our free trial for 30 days – No commitment required!”
“Join millions of satisfied customers and enjoy the best service.”