Category: Marketing

  • SEO Class 40: Digital Advertising. Google ads. SEM. Tamil – Sasikumar Talks.

    Digital Advertising

    Digital Advertising is the practice of using digital channels to promote products, services or brands. It’s a way of reaching out to potential customers through the internet using various digital platforms such as search engines, social media, email, and websites.

    Think of it this way, you might have seen ads while scrolling through your Facebook feed, or watched a video with a sponsored message before it starts. These are examples of digital advertising.

    The main goal of digital advertising is to target a specific audience and drive them to take a specific action such as visiting a website, making a purchase, or signing up for a service.

    Digital advertising also provides a lot of flexibility, as it allows you to track and measure the results of your campaigns in real-time, and adjust them accordingly. This means you can optimize your campaigns to get the best possible return on investment.

    So, in simple words, Digital Advertising is the process of promoting products, services or brands through various digital channels and platforms to reach a target audience and drive a specific action.

  • Be the Best SEO or Digital Marketer. Just follow this Four things. SasikumarTalks

    Be the Best SEO or Digital Marketer: Just Follow These Four Steps
    SasikumarTalks

    1. Tracking User Behavior
      Understanding your audience is key. Use tools like Google Analytics, heatmaps, and session recordings to:
      Monitor how users interact with your website.
      Identify popular pages, drop-off points, and user interests.
      Optimize user experience based on real-time insights.
    2. Make Business Data Work for You
      Collect leads through well-designed forms, landing pages, or chatbots.
      Use CRM tools to manage customer data efficiently.
      Analyze this data to tailor campaigns for better engagement and conversion rates.
    3. Visually Present Trends and Growth
      Create visually appealing charts, graphs, and dashboards.
      Highlight KPIs like organic traffic, conversion rates, and ROI.
      Use tools like Google Data Studio or Tableau to simplify complex data.
    4. Align with Business Goals
      Set clear objectives: Increase traffic, improve engagement, or drive sales.
      Create campaigns that align with these goals.
      Regularly measure conversions and refine strategies to meet targets.
      Stay focused on your strategy, and success will follow!
      Visit SasikumarTalks.com for more actionable tips.
  • Meta Business Suite Tamil (Part 1) – Sasikumar Talks

    Manage Section
    Business Support Home: You can request support for business issues directly, but response times vary. Pro tip: Use higher ad spend for faster support in some cases.

    File Manager: Little-known fact: You can manage creative files centrally and integrate them directly with ads to save time.
    Business Apps: Third-party integrations (like HubSpot, Canva, etc.) can directly sync your tools for smoother workflows. Many users overlook this.

    Instant Forms: Conversion rates on Instant Forms are 3x higher than regular landing pages due to the auto-fill feature.
    Engage Audience Section

    WhatsApp Manager: Businesses with verified accounts see 50% more open rates than SMS or email campaigns. Leverage it for customer engagement.

    Planner: Many specialists don’t realize that Facebook Planner can automatically optimize posting schedules based on your audience’s active times.

    Inbox: Combine messages from Messenger, Instagram, and comments into one place. Most people underuse its automation rules.

    Leads Center: Exporting leads to a CRM tool is crucial. Pro tip: Use automated lead follow-ups for quicker conversions.
    Content Section

    Sound Collection: Facebook offers a free library of high-quality music and sound effects. Many creators still pay for sounds unnecessarily.

    Live Dashboard: Hidden gem: You can analyze live streaming metrics like average watch time and audience drop-offs in real-time.

  • Meta Business Suite Tamil (Part 2) – Sasikumar Talks

    Advertise Section
    Ad limits per Page: Pages have a set ad limit (depending on ad spend). Optimize by consolidating ads under broad targeting to avoid limits.
    Campaign Planner: A secret feature: You can predict reach, frequency, and budget before running a campaign for different audiences.
    Creative Hub: Use this tool to mockup ads and share previews before publishing. Great for client approvals and team collaboration.
    Automated Rules: Set rules like “Pause ads if CPC grater than ₹10.” Saves time and budget for campaign optimization.
    Events Manager: Did you know? Events Manager can detect issues with your Pixel or Conversions API setup automatically.
    Analyze and Report Section
    Audience Insights: It’s not just for Facebook. Insights show cross-platform behaviors (like Instagram or WhatsApp trends) to refine targeting.
    Ads Reporting: Most specialists underuse custom breakdowns like “Device type” and “Placement” to identify the most cost-effective spots.
    Traffic Analysis Report: This underused tool shows exactly where ad clicks drop off, helping to fine-tune the customer journey.
    Sell Products and Services Section
    Commerce Manager: Facebook Shops are mobile-first storefronts with 10% higher conversion rates than traditional websites.
    Appointments: Set up appointment reminders via Messenger or WhatsApp to reduce no-shows by up to 35%.
    Monetization
    Monetization: Many digital creators don’t realize that Facebook can pay you via Ad Breaks on videos longer than 3 minutes.
    Stars Program: Live creators can earn money through virtual Stars sent by their audience. It’s like YouTube Super Chats.
    Interesting General Insights
    Meta Brand Collabs Manager: Brands often connect with influencers through this tool to run co-branded campaigns faster. Hidden opportunity!
    Automated Rules Pro Tip: Use seasonal rules to automatically boost ad budgets during holidays or major sale events.
    Engagement Metrics: Ads with 3+ emojis in their copy can increase engagement by up to 25% on Facebook Ads.

  • Meta Business Suite Tamil (Part 3) – Sasikumar Talks

    This is the Meta Business Suite interface, a platform designed for businesses to manage their presence on Facebook and Instagram. Here’s an overview of the key features and tools available:

    Content Management
    Inbox: Manage direct messages and comments across Facebook and Instagram.
    Leads Center: Monitor and organize leads collected from Facebook campaigns.
    Live Dashboard: Manage and monitor live videos and performance.
    Page posts: Plan, create, and schedule posts for Facebook and Instagram.
    Planner: A unified calendar for post scheduling and content organization.
    Sound Collection: Access free soundtracks for video content creation.
    Analyze and Report
    Ads Reporting: Generate insights on Facebook ads’ performance.
    Creative Reporting: Review creative metrics and visual performance reports.
    Experiments: A/B test and optimize campaigns.
    Insights: Access audience data and page performance metrics.
    Meta Brand Collabs Manager: Connect with brands and creators for partnerships.
    Traffic Analysis Report: Analyze the traffic performance of posts, ads, and campaigns.
    Manage
    Apps: Integrate third-party apps into your business page.
    Billing & Payments: Manage ad billing and payment settings.
    Brand Rights Protection: Tools for copyright and intellectual property protection.
    Brand Safety and Suitability: Ensure content aligns with your brand standards.
    Business Apps: Explore apps to improve page and ad management.
    Advertising Tools
    Ad Limits per Page: Monitor and manage ad limits for your Facebook page.
    Ads: Create and manage advertisements.
    Ads Manager: Advanced dashboard for creating, tracking, and optimizing ads.
    Audiences: Define and manage custom and lookalike audiences.
    Automated Rules: Set rules for automated campaign optimization.
    Campaign Planner: Plan, organize, and optimize ad campaigns.
    Creative Hub: Build and test creative ad content before publishing.
    Events Manager: Track events, conversions, and audience behavior.
    Instant Forms: Design forms to collect leads seamlessly through ads.
    Sell Products and Services
    Appointments: Set up and manage appointment bookings.
    Commerce: Sell products directly through Facebook and Instagram Shops.
    Monetization: Access tools to monetize videos and content.
    Orders: Manage product orders and fulfillments from the Commerce platform.
    The Meta Business Suite provides an integrated environment for managing ads, content, analytics, and customer interactions. Let me know if you’d like detailed insights into any of the tools!

  • Performance Marketing Job Roles and Responsibilities. SasikumarTalks

    Performance Marketing: Job Roles and Responsibilities

    Performance marketing is a data-driven digital marketing strategy that focuses on measurable results, such as clicks, leads, and sales. Performance marketers are responsible for executing paid advertising campaigns, optimizing them to achieve high returns, and ensuring that every marketing dollar contributes to business growth. Here is an overview of the key job roles and responsibilities involved in performance marketing:

    1. Paid Ad Campaign Management
      Campaign Strategy: Design and implement paid ad campaigns across platforms like Google Ads, Facebook Ads, Instagram, LinkedIn, and programmatic advertising platforms.
      Ad Creation: Develop engaging and high-converting ad creatives and copy tailored to target audiences.
      Platform Optimization: Leverage platform-specific tools and features for campaign optimization, such as audience targeting, retargeting, and lookalike audiences.
    2. A/B Testing and Experimentation
      Testing Variations: Create multiple ad versions to test headlines, visuals, call-to-action (CTA) buttons, and ad formats.
      Data Analysis: Monitor performance metrics for each variation to identify the most effective elements.
      Continuous Improvement: Use insights from A/B testing to refine campaigns and improve overall performance.
    3. Key Performance Indicators (KPIs)
      Performance marketers track and optimize for specific KPIs, including:

    Click-Through Rate (CTR): Measures the ratio of clicks to impressions.
    Cost Per Acquisition (CPA): Calculates the cost of acquiring a new customer.
    Cost Per Click (CPC): Tracks how much is paid for each click on an ad.
    Cost Per Thousand Impressions (CPM): Measures the cost for every thousand impressions.
    Return on Investment (ROI): Evaluates the overall profitability of marketing activities.
    Return on Ad Spend (ROAS): Assesses the revenue generated for every dollar spent on ads.

    1. Budget Handling
      Budget Allocation: Allocate advertising budgets across campaigns, platforms, and geographies based on expected ROI.
      Spending Optimization: Continuously monitor and adjust budgets to maximize returns and minimize wasted spend.
      Forecasting: Estimate future spend requirements and expected performance to align with business goals.
    2. Analytics and Reporting
      Performance Monitoring: Use tools like Google Analytics, Facebook Ads Manager, and third-party tracking software to analyze campaign performance.
      Custom Dashboards: Create dashboards to track metrics in real-time for stakeholders.
      Insights Sharing: Generate comprehensive reports with actionable insights and recommendations.
    3. Audience Research and Targeting
      Demographic Analysis: Understand target audience demographics, preferences, and behaviors.
      Segmentation: Divide the audience into segments for personalized campaigns.
      Remarketing Strategies: Retarget users who have previously interacted with the brand but didn’t convert.
    4. ROI and ROAS Optimization
      Revenue Maximization: Ensure that campaigns deliver a positive ROI and ROAS.
      Cost Reduction: Identify areas to lower acquisition costs without compromising campaign effectiveness.
      Scaling Campaigns: Expand high-performing campaigns to reach broader audiences.
    5. Collaboration with Teams
      Creative Teams: Work closely with designers and content creators to develop ad creatives.
      Sales Teams: Align marketing efforts with sales goals for consistent messaging.
      Product Teams: Ensure campaigns accurately represent the brand’s offerings.
    6. Trend Analysis and Adaptation
      Market Trends: Stay updated on the latest industry trends, tools, and algorithms.
      Competitor Analysis: Monitor competitor strategies to stay ahead in the market.
      Tool Implementation: Adopt new technologies to improve campaign performance.
    7. Compliance and Best Practices
      Ad Policies: Ensure adherence to advertising platform guidelines and industry standards.
      Data Privacy: Comply with data protection laws like GDPR and CCPA while collecting and using user data.

    Conclusion
    Performance marketing is a dynamic and results-oriented field that requires technical expertise, strategic thinking, and analytical skills. The role of a performance marketer is pivotal in driving measurable business outcomes, ensuring efficient use of marketing budgets, and staying ahead of industry trends. With a strong focus on ROI, A/B testing, KPI tracking, and collaboration, performance marketers help businesses grow by delivering high-impact digital campaigns.

  • 90% People prefer Visuals Over Text. Sasikumar Talks about Poor Reading Consumption.

    Based on global trends in content consumption:

    80-90% of users tend to watch videos or view images as their primary mode of consuming content.
    10-20% of users prefer reading text-based content.
    Out of 100 People:
    80 to 90 people would watch videos or view images.
    10 to 20 people would focus on reading.

    “Why People Watch, Scroll, and Swipe Instead of Reading – Adapting Content for Modern Audiences”
    In today’s digital age, the shift from reading to watching, scrolling, and swiping is driven by key behavioral patterns. Here’s why this phenomenon is growing and how marketers can adapt:

    Time Constraints:
    People feel they don’t have enough time to read, especially long or complex content. They want information delivered quickly.

    Effort Aversion:
    Reading requires mental effort—scanning words, processing them, and forming an understanding. Many users find it easier to consume visually engaging or interactive content.

    The Rise of Laziness:
    Convenience is king. People prefer quick, digestible formats like videos or infographics over lengthy text.

    Preference for Engagement:
    Interactive content (videos, reels, and short clips) offers instant gratification. It captures attention better than plain text, especially when combined with dynamic visuals and sound.

    Mobile-Driven Consumption:
    Mobile devices dominate content consumption, and smaller screens make reading harder. A majority of users prefer watching a quick video or scrolling through images instead of straining their eyes on text.

    The Short-Form Revolution:
    Platforms like TikTok, Instagram Reels, and YouTube Shorts thrive because they align perfectly with users’ preference for concise, entertaining, and visually engaging content.

    Algorithm Influence:
    Digital platforms prioritize short, engaging formats to keep users scrolling. This fuels a cycle where creators are incentivized to produce more of what the audience consumes.

    Balancing Content for Users and Search Engines
    While humans prefer visually appealing and interactive formats, search engine bots thrive on text-based content. Striking the right balance between engaging users and optimizing for search engines is essential:

    For Users: Create visually appealing, easy-to-digest content. Use infographics, videos, and interactive elements to convey your message. Keep the text concise and use larger, mobile-friendly fonts.
    For Bots: Include well-structured text content with relevant keywords. Use descriptive alt text for images and transcriptions for videos. Ensure your content has a clear hierarchy (titles, subheadings) and metadata for SEO.
    Final Thought:
    Understanding the dual audience—human viewers and bots—is key to crafting impactful content. While bots help your content rank, it’s the humans who take action. Prioritize their preferences without neglecting the SEO essentials for visibility.

    In today’s digital landscape, visual content such as videos and images significantly outperforms text-based content in terms of user engagement and sharing. Notable statistics include:

    User Preference: 81% of users prefer videos on social media over other content types, with images following at 68%, and text posts at 31%.

  • Sora Video Generation Tamil – Sasikumar Talks ChatGPT Pro

    Sora is OpenAI’s video generation model, designed to take text, image, and video inputs and generate a new video as an output.

  • ChatGPT4 Pro. $200/Month. Sora Videos. SasikumarTalks

    Plan:

    Everything in Plus
    Unlimited access to o1, o1-mini, GPT-4o, and advanced voice (audio only)
    Higher limits for video and screensharing in advanced voice
    Access to o1 pro mode, which uses more compute for the best answers to the hardest questions
    Extended access to Sora video generation

  • Event Tracking Tamil. Action + Variable = Event. Sasikumar Talks about Google Tag Manager

    Understanding Events, Variables, and Triggers in Google Tag Manager
    When working with Google Tag Manager (GTM), tracking user interactions on your website requires a clear understanding of events, variables, and triggers. These components work together to define when and what is tracked. In this article, we’ll break down these concepts and explore their interdependencies.

    What is an Event?
    An event in GTM represents a specific user interaction or action you want to track. Examples of events include:

    A button click
    A file download
    A form submission
    However, an event is more than just the action itself. To make it meaningful, you need additional context provided by variables.

    Role of Variables: Adding Meaning to Events
    Variables in GTM are dynamic values that describe details of the action. They act as the context providers for an event. Without variables, an action like “Download” would lack specificity. For example:

    Action: “Download”
    Variables:
    fileType = “PDF”
    fileName = “Guide.pdf”
    fileSize = “1MB”
    With these variables, the event becomes more informative:

    “User downloaded a PDF file named Guide.pdf of size 1MB.”

    This combination of the action and its associated variables is what defines a complete event.

    Triggers: Defining When to Track an Event
    Triggers are the decision-makers that determine when an event should be tracked. They act as gatekeepers, waiting for a specific condition to occur before firing an event.

    For example:

    Trigger: “Track an event when a user clicks the ‘Download’ button.”
    Variables: Provide details like the Click URL or Click Text.
    How Variables and Triggers Work Together
    While triggers define when to track an event, variables provide the data that triggers evaluate to decide whether to fire. Here’s how they interplay:

    Trigger Defines the Timing:

    The trigger decides when an event should be tracked, based on a specific user action or condition.
    Example: “Track a download event when a file link is clicked.”
    Variables Add Precision:

    Variables provide the context or conditions for the trigger.
    Example:
    Trigger: Fire on clicks.
    Variable: Click URL
    Condition: Fire only if the Click URL contains “.pdf”.
    Event Combines Action and Context:

    Once the trigger conditions are met, the event is fired with detailed information from the variables.
    Example:
    Event: “Download”
    Details: “User clicked ‘Download Guide’ to download a PDF file from /files/guide.pdf”
    Examples of Triggers and Variables
    Here are common scenarios illustrating how triggers and variables work together:

    1. File Download Event
      Trigger: Fire when a file link is clicked.
      Variables:
      Click URL (e.g., “/files/guide.pdf”)
      File Extension (e.g., “PDF”)
      Condition: Fire only if File Extension = “PDF”.
    2. Form Submission Event
      Trigger: Fire when a form is submitted.
      Variables:
      Form ID (e.g., “signup-form”)
      Condition: Fire only if Form ID = “newsletter-signup”.
    3. Page View Event
      Trigger: Fire on page views.
      Variables:
      Page Path (e.g., “/checkout”)
      Condition: Fire only if Page Path contains ‘/thank-you’.
      Clarifying Common Questions
    4. Does a variable define when to track?
      Not directly. Variables provide data for the trigger to evaluate, but it’s the trigger that decides when an event should fire. For example:

    The variable Click URL gives the link clicked, but the trigger determines when to track based on the value of that URL.

    1. Does a variable define when to fire or trigger?
      Variables influence when a trigger fires by providing real-time data for the trigger’s conditions. For example:

    A trigger might fire only when the variable File Extension = “PDF”. In this case, the variable indirectly defines when the trigger fires.
    Key Points to Remember
    Trigger: Defines when to track an event.
    Variable: Defines what details to capture about the event.
    Event: The combination of an action and its associated variables.
    Practical Takeaway
    In GTM, the synergy between triggers and variables ensures that events are tracked accurately and meaningfully. Triggers are like the “gatekeepers” that decide when tracking happens, while variables are the “reporters” that provide the details of what happened.

    By precisely defining variables and combining them with specific triggers, you can create actionable, meaningful events for better analytics and insights.

    This understanding forms the foundation for effective tracking in Google Tag Manager. With the right setup, you’ll gain a more comprehensive view of user interactions, enabling better decision-making and optimization. Happy tracking! 🚀